Award-winning Case Study For Virtue Cider By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Virtue Cider”, or large enterprises, they have established a Facebook page for advertising and promotion. “Virtue Cider” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Virtue Cider” through the method of adspy!

Virtue Cider Facebook ad Introduction by ad spy method

“Virtue Cider” introduction:Michigan made, barrel aged, proper cider.

“Virtue Cider” Facebook ads last run:2020-02-23 19:54:16

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Virtue Cider” ads data to help “Virtue Cider” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Virtue Cider”. In this report, we analyze in detail the best ad cases of “Virtue Cider”.

Virtue Cider Top3 Ads Case Study:

Advertisers Virtue Cider Virtue Cider Virtue Cider
Ad title Virtue Cider Virtue Cider Virtue Cider
Ad text Take it outside with Virtue Cider Rosé! Crisp and dry cider with lightly floral and citrus notes.... Rosé all day with Virtue Cider Rosé! Crisp, clean cider with lightly floral and citrus notes. Discover proper farmhouse cider with our Michigan Series of ciders made with apples and other ing...
CTA type N/A N/A N/A
Ad format Image Image Video
Categories Winery/Vineyard Winery/Vineyard Winery/Vineyard
Duration 26 days 26 days 55 days
Like 33 42 69

Virtue Cider Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Virtue Cider” top 3 ads are: Image,Image, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Virtue Cider” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Virtue Cider” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Virtue Cider Virtue Cider Virtue Cider
Ad text  Take it outside with Virtue Cider Rosé! Crisp and dry cider with lightly floral and citrus notes....  Rosé all day with Virtue Cider Rosé! Crisp, clean cider with lightly floral and citrus notes.  Discover proper farmhouse cider with our Michigan Series of ciders made with apples and other ing...
Ad type  other  other  other
Ad word count 137  93  162

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Virtue Cider”, the text type used is other to obtain the best ad performance. “Virtue Cider” can use this copy style more. On the other hand, “Virtue Cider” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Virtue Cider” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Virtue Cider” are:N/A,N/A,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “N/A” help “Virtue Cider” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Virtue Cider” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Virtue Cider” top 3 ads schedules are: 26 days,26 days, and 55 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Virtue Cider”‘s top 1 ad duration is 26 days. Every advertisement has a life cycle.
“Virtue Cider” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Virtue Cider” ad case study report

If you want to check the best ad case study of other advertisers related to “Virtue Cider”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Virtue Cider”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.