Award-winning Case Study For Virtual Joias By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Virtual Joias”, or large enterprises, they have established a Facebook page for advertising and promotion. “Virtual Joias” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Virtual Joias” through the method of adspy!

Virtual Joias Facebook ad Introduction by ad spy method

“Virtual Joias” introduction:Somos o primeiro e o maior e-commerce de joias do Brasil.

“Virtual Joias” Facebook ads last run:2020-02-17 06:00:36

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Virtual Joias” ads data to help “Virtual Joias” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Virtual Joias”. In this report, we analyze in detail the best ad cases of “Virtual Joias”.

Virtual Joias Top3 Ads Case Study:

Advertisers Virtual Joias Virtual Joias Virtual Joias
Ad title Anéis de Ouro Golden Line Virtual Joias Alianças Linha Encanto - Virtual Joias
Ad text Difícil é você não se apaixonar pelos Anéis da Linha Golden Line! Aproveite os 35% de desconto ... Novidades exclusivas para você deixar seu relacionamento muuuuito bem representado. Aproveite! ... Já conhece as alianças da Linha Encanto? Confira estes e outros lindos modelos em nosso site! 😍
Ad format Video Carousel Video
Categories Jewelry/Watches Jewelry/Watches Jewelry/Watches
Duration 40 days 15 days 204 days
Like 101 5088 5

Virtual Joias Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Virtual Joias” top 3 ads are: Video,Carousel, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Virtual Joias” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Virtual Joias” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Anéis de Ouro Golden Line Virtual Joias Alianças Linha Encanto - Virtual Joias
Ad text  Difícil é você não se apaixonar pelos Anéis da Linha Golden Line! Aproveite os 35% de desconto ...  Novidades exclusivas para você deixar seu relacionamento muuuuito bem representado. Aproveite! ...  Já conhece as alianças da Linha Encanto? Confira estes e outros lindos modelos em nosso site! 😍
Ad type  other  other  other
Ad word count 119  181  96

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Virtual Joias”, the text type used is other to obtain the best ad performance. “Virtual Joias” can use this copy style more. On the other hand, “Virtual Joias” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Virtual Joias” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Virtual Joias” are:SHOP_NOW,SHOP_NOW,SHOP_NOW.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “SHOP_NOW” help “Virtual Joias” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Virtual Joias” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Virtual Joias” top 3 ads schedules are: 40 days,15 days, and 204 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Virtual Joias”‘s top 1 ad duration is 40 days. Every advertisement has a life cycle.
“Virtual Joias” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Virtual Joias” ad case study report

If you want to check the best ad case study of other advertisers related to “Virtual Joias”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Virtual Joias”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.