Award-winning Case Study For Virginia is for Lovers By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Virginia is for Lovers”, or large enterprises, they have established a Facebook page for advertising and promotion. “Virginia is for Lovers” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Virginia is for Lovers” through the method of adspy!

Virginia is for Lovers Facebook ad Introduction by ad spy method

“Virginia is for Lovers” introduction:The official channel of Virginia's statewide tourism agency. Celebrating nearly five decades of the "Virginia is for Lovers" brand.

“Virginia is for Lovers” Facebook ads last run:2020-02-17 05:24:29

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Virginia is for Lovers” ads data to help “Virginia is for Lovers” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Virginia is for Lovers”. In this report, we analyze in detail the best ad cases of “Virginia is for Lovers”.

Virginia is for Lovers Top3 Ads Case Study:

Advertisers Virginia is for Lovers Virginia is for Lovers Virginia is for Lovers
Ad title Watch Jared and John’s full story LoveShare Watch Jared and John’s full story
Ad text They may not agree on everything, but will their love of oysters bring them closer? You decide. Whether it’s talking about relationships or our oysters. It’s what’s inside that counts. #ShareWh... We’ll bring the oysters. You bring the family. #ShareWhatYouLove
Ad format Video Image Video
Categories Travel Company Travel Company Travel Company
Duration 1 days 1 days 1 days
Like 77 6 9

Virginia is for Lovers Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Virginia is for Lovers” top 3 ads are: Video,Image, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Virginia is for Lovers” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Virginia is for Lovers” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Watch Jared and John’s full story LoveShare Watch Jared and John’s full story
Ad text  They may not agree on everything, but will their love of oysters bring them closer? You decide.  Whether it’s talking about relationships or our oysters. It’s what’s inside that counts. #ShareWh...  We’ll bring the oysters. You bring the family. #ShareWhatYouLove
Ad type  other  other  other
Ad word count 95  106  64

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Virginia is for Lovers”, the text type used is other to obtain the best ad performance. “Virginia is for Lovers” can use this copy style more. On the other hand, “Virginia is for Lovers” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Virginia is for Lovers” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Virginia is for Lovers” are:WATCH_MORE,N/A,WATCH_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “WATCH_MORE” help “Virginia is for Lovers” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Virginia is for Lovers” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Virginia is for Lovers” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Virginia is for Lovers”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Virginia is for Lovers” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Virginia is for Lovers” ad case study report

If you want to check the best ad case study of other advertisers related to “Virginia is for Lovers”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Virginia is for Lovers”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.