Award-winning Case Study For Virginia International University - VIU By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Virginia International University - VIU”, or large enterprises, they have established a Facebook page for advertising and promotion. “Virginia International University - VIU” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Virginia International University - VIU” through the method of adspy!

Virginia International University - VIU Facebook ad Introduction by ad spy method

“Virginia International University - VIU” introduction:Virginia International University (VIU) is a private, non-profit institution. We work to offer affordable graduate, undergraduate, and certificate programs, on campus and online to students with diverse backgrounds. #goviu

“Virginia International University - VIU” Facebook ads last run:2020-01-24 19:29:43

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Virginia International University - VIU” ads data to help “Virginia International University - VIU” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Virginia International University - VIU”. In this report, we analyze in detail the best ad cases of “Virginia International University - VIU”.

Virginia International University - VIU Top3 Ads Case Study:

Advertisers Virginia International University - VIU Virginia International University - VIU Virginia International University - VIU
Ad title Business Administration Degree| VIU Computer Science Degree | VIU Software Engineering Degree | VIU
Ad text Our school of business provides students with the skills to succeed and solve business problems. ... Our Graduate and Undergraduate Computer Science programs provides students with skills to evaluat... Our software engineering program provides students with the skills to succeed as software enginee...
Ad format Carousel Carousel Carousel
Categories other other other
Duration 39 days 9 days 11 days
Like 389 213 156

Virginia International University - VIU Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Virginia International University - VIU” top 3 ads are: Carousel,Carousel, and Carousel.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Virginia International University - VIU” likes to use Carousel ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Virginia International University - VIU” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Business Administration Degree| VIU Computer Science Degree | VIU Software Engineering Degree | VIU
Ad text  Our school of business provides students with the skills to succeed and solve business problems. ...  Our Graduate and Undergraduate Computer Science programs provides students with skills to evaluat...  Our software engineering program provides students with the skills to succeed as software enginee...
Ad type  other  other  other
Ad word count 125  131  125

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Virginia International University - VIU”, the text type used is other to obtain the best ad performance. “Virginia International University - VIU” can use this copy style more. On the other hand, “Virginia International University - VIU” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Virginia International University - VIU” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Virginia International University - VIU” are:LEARN_MORE,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Virginia International University - VIU” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Virginia International University - VIU” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Virginia International University - VIU” top 3 ads schedules are: 39 days,9 days, and 11 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Virginia International University - VIU”‘s top 1 ad duration is 39 days. Every advertisement has a life cycle.
“Virginia International University - VIU” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Virginia International University - VIU” ad case study report

If you want to check the best ad case study of other advertisers related to “Virginia International University - VIU”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Virginia International University - VIU”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.