Award-winning Case Study For Virgin Money Australia By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Virgin Money Australia”, or large enterprises, they have established a Facebook page for advertising and promotion. “Virgin Money Australia” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Virgin Money Australia” through the method of adspy!

Virgin Money Australia Facebook ad Introduction by ad spy method

“Virgin Money Australia” introduction:Virgin Money is the financial services arm of Sir Richard Branson’s Virgin Group, launched in Australia to provide simple, great value and transparent financial services products, backed up by our world-famous Virgin customer service.

“Virgin Money Australia” Facebook ads last run:2020-02-17 08:36:33

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Virgin Money Australia” ads data to help “Virgin Money Australia” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Virgin Money Australia”. In this report, we analyze in detail the best ad cases of “Virgin Money Australia”.

Virgin Money Australia Top3 Ads Case Study:

Advertisers Virgin Money Australia Virgin Money Australia Virgin Money Australia
Ad title Virgin Income Protection Tailored Cover Get a quote - Virgin Income Protection Outstanding Value + 25,000 Velocity Points
Ad text And the winner is… you. We love winning awards. But these awards tell us that when it comes to g... Awarded Outstanding Value in Direct Income Protection by Canstar three years in a row, Virgin’s I... Our tailored cover has been awarded for Outstanding Value in Direct Income Protection by Canstar ...
Ad format Image Image Image
Categories other other other
Duration 1 days 1 days 1 days
Like 0 1 1

Virgin Money Australia Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Virgin Money Australia” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Virgin Money Australia” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Virgin Money Australia” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Virgin Income Protection Tailored Cover Get a quote - Virgin Income Protection Outstanding Value + 25,000 Velocity Points
Ad text  And the winner is… you. We love winning awards. But these awards tell us that when it comes to g...  Awarded Outstanding Value in Direct Income Protection by Canstar three years in a row, Virgin’s I...  Our tailored cover has been awarded for Outstanding Value in Direct Income Protection by Canstar ...
Ad type  other  other  other
Ad word count 304  234  425

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Virgin Money Australia”, the text type used is other to obtain the best ad performance. “Virgin Money Australia” can use this copy style more. On the other hand, “Virgin Money Australia” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Virgin Money Australia” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Virgin Money Australia” are:APPLY_NOW,LEARN_MORE,APPLY_NOW.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “APPLY_NOW” help “Virgin Money Australia” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Virgin Money Australia” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Virgin Money Australia” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Virgin Money Australia”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Virgin Money Australia” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Virgin Money Australia” ad case study report

If you want to check the best ad case study of other advertisers related to “Virgin Money Australia”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Virgin Money Australia”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.