Award-winning Case Study For Virgin Hotels By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Virgin Hotels”, or large enterprises, they have established a Facebook page for advertising and promotion. “Virgin Hotels” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Virgin Hotels” through the method of adspy!

Virgin Hotels Facebook ad Introduction by ad spy method

“Virgin Hotels” introduction:Your place in the city. We invite guests to discover the benefits of exclusivity with a charm and authenticity that’s open to all.

“Virgin Hotels” Facebook ads last run:2020-02-17 09:48:32

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Virgin Hotels” ads data to help “Virgin Hotels” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Virgin Hotels”. In this report, we analyze in detail the best ad cases of “Virgin Hotels”.

Virgin Hotels Top3 Ads Case Study:

Advertisers Virgin Hotels Virgin Hotels Virgin Hotels
Ad title Which city is on your list? Get in The Know & go places. Virgin Hotels
Ad text New hotel, who dis? This summer, step inside both Virgin Hotels San Francisco and Chicago. To the top floor, and beyond. Your golden child deserves a vacation. @virginhotelschi (: @napathegolden)
Ad format Carousel Video Image
Categories Hotel Hotel Hotel
Duration 5 days 10 days 1 days
Like 14 0 0

Virgin Hotels Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Virgin Hotels” top 3 ads are: Carousel,Video, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Virgin Hotels” likes to use Carousel ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Virgin Hotels” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Which city is on your list? Get in The Know & go places. Virgin Hotels
Ad text  New hotel, who dis? This summer, step inside both Virgin Hotels San Francisco and Chicago.  To the top floor, and beyond.  Your golden child deserves a vacation. @virginhotelschi (: @napathegolden)
Ad type  other  other  other
Ad word count 90  29  74

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Virgin Hotels”, the text type used is other to obtain the best ad performance. “Virgin Hotels” can use this copy style more. On the other hand, “Virgin Hotels” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Virgin Hotels” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Virgin Hotels” are:LEARN_MORE,SIGN_UP,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Virgin Hotels” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Virgin Hotels” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Virgin Hotels” top 3 ads schedules are: 5 days,10 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Virgin Hotels”‘s top 1 ad duration is 5 days. Every advertisement has a life cycle.
“Virgin Hotels” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Virgin Hotels” ad case study report

If you want to check the best ad case study of other advertisers related to “Virgin Hotels”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Virgin Hotels”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.