Award-winning Case Study For Virgin Australia By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Virgin Australia”, or large enterprises, they have established a Facebook page for advertising and promotion. “Virgin Australia” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Virgin Australia” through the method of adspy!

Virgin Australia Facebook ad Introduction by ad spy method

“Virgin Australia” introduction:Welcome to the official Virgin Australia Facebook page. We're here to help from 5am-11pm (AEST). Please call 13 67 89 outside these hours for assistance.

“Virgin Australia” Facebook ads last run:2020-02-17 05:28:30

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Virgin Australia” ads data to help “Virgin Australia” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Virgin Australia”. In this report, we analyze in detail the best ad cases of “Virgin Australia”.

Virgin Australia Top3 Ads Case Study:

Advertisers Virgin Australia Virgin Australia Virgin Australia
Ad title Christina White Feel good flying to New Zealand Fly to Los Angeles with Virgin Australia ✈
Ad text We're giving you and a friend the chance to win a trip to enjoy the snow, ski and scenery in Quee... We fly over the ditch so often, we’ve started saying “hey bru”. Grab a great fare to New Zealand ... Stars, snacks and streaming on demand when you fly to LA with Virgin Australia.
Ad format Image Video Video
Categories other other other
Duration 3 days 14 days 1 days
Like 325 394 248

Virgin Australia Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Virgin Australia” top 3 ads are: Image,Video, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Virgin Australia” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Virgin Australia” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Christina White Feel good flying to New Zealand Fly to Los Angeles with Virgin Australia ✈
Ad text  We're giving you and a friend the chance to win a trip to enjoy the snow, ski and scenery in Quee...  We fly over the ditch so often, we’ve started saying “hey bru”. Grab a great fare to New Zealand ...  Stars, snacks and streaming on demand when you fly to LA with Virgin Australia.
Ad type  other  other  other
Ad word count 107  104  79

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Virgin Australia”, the text type used is other to obtain the best ad performance. “Virgin Australia” can use this copy style more. On the other hand, “Virgin Australia” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Virgin Australia” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Virgin Australia” are:N/A,BOOK_TRAVEL,BOOK_TRAVEL.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “N/A” help “Virgin Australia” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Virgin Australia” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Virgin Australia” top 3 ads schedules are: 3 days,14 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Virgin Australia”‘s top 1 ad duration is 3 days. Every advertisement has a life cycle.
“Virgin Australia” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Virgin Australia” ad case study report

If you want to check the best ad case study of other advertisers related to “Virgin Australia”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Virgin Australia”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.