Award-winning Case Study For Virgin Atlantic By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Virgin Atlantic”, or large enterprises, they have established a Facebook page for advertising and promotion. “Virgin Atlantic” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Virgin Atlantic” through the method of adspy!

Virgin Atlantic Facebook ad Introduction by ad spy method

“Virgin Atlantic” introduction:Hello You! Welcome to our official Facebook Page. Like us for news, deals & assistance. For official concerns visit us here http://virg.in/crel

“Virgin Atlantic” Facebook ads last run:2020-02-17 06:24:30

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Virgin Atlantic” ads data to help “Virgin Atlantic” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Virgin Atlantic”. In this report, we analyze in detail the best ad cases of “Virgin Atlantic”.

Virgin Atlantic Top3 Ads Case Study:

 1st2nd3rd
Advertisers Virgin Atlantic Virgin Atlantic Virgin Atlantic
Ad title Fly daily nonstop to the UK. Book flights with Virgin Atlantic Bing Bong Sale now on
Ad text Pop over to the UK. Relax. We’ll wake you up for landing. Our Sale is now on, with amazing fares to amazing places ✈️
CTA type BOOK_TRAVEL BOOK_TRAVEL BOOK_TRAVEL
Ad format Image Image Video
Categories other other other
Duration 25 days 48 days 2 days
Like 404 1158 1396

Virgin Atlantic Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Virgin Atlantic” top 3 ads are: Image,Image, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Virgin Atlantic” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Virgin Atlantic” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Fly daily nonstop to the UK. Book flights with Virgin Atlantic Bing Bong Sale now on
Ad text  Pop over to the UK.  Relax. We’ll wake you up for landing.  Our Sale is now on, with amazing fares to amazing places ✈️
Ad type  other  other  other
Ad word count 19  37  59

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Virgin Atlantic”, the text type used is other to obtain the best ad performance. “Virgin Atlantic” can use this copy style more. On the other hand, “Virgin Atlantic” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Virgin Atlantic” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Virgin Atlantic” are:BOOK_TRAVEL,BOOK_TRAVEL,BOOK_TRAVEL.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “BOOK_TRAVEL” help “Virgin Atlantic” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Virgin Atlantic” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Virgin Atlantic” top 3 ads schedules are: 25 days,48 days, and 2 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Virgin Atlantic”‘s top 1 ad duration is 25 days. Every advertisement has a life cycle.
“Virgin Atlantic” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Virgin Atlantic” ad case study report

If you want to check the best ad case study of other advertisers related to “Virgin Atlantic”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Virgin Atlantic”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.