Award-winning Case Study For Viking Line Suomi By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Viking Line Suomi”, or large enterprises, they have established a Facebook page for advertising and promotion. “Viking Line Suomi” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Viking Line Suomi” through the method of adspy!

Viking Line Suomi Facebook ad Introduction by ad spy method

“Viking Line Suomi” introduction:Tervetuloa merimaisemiin! Viking Linen Facebook-sivulla kuulet tuoreimmat kuulumiset sekä matkavinkit. Lisäksi autamme matkakysymyksissä arkisin.

“Viking Line Suomi” Facebook ads last run:2020-02-17 09:32:31

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Viking Line Suomi” ads data to help “Viking Line Suomi” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Viking Line Suomi”. In this report, we analyze in detail the best ad cases of “Viking Line Suomi”.

Viking Line Suomi Top3 Ads Case Study:

Advertisers Viking Line Suomi Viking Line Suomi Viking Line Suomi
Ad title Erja Lyytinen Viking Gracella 4.3. Viking Line Suomi Tube Game Show -risteilyt, kevät 2020
Ad text Kitarasensaatio livenä laivalla! Vaikutusvaltainen Guitar World -lehti valitsi Erja Lyytisen yhde... Merellä säästät ostoksistasi jopa 40 %, kun vertaat suositushintoihin maissa! Tervetuloa shoppail... Supersuosittu Tube Game Show seilaa jälleen Punaisilla laivoilla hiihtoloma-aikaan! Suomen hauski...
Ad format Image Carousel Video
Categories other other other
Duration 18 days 1 days 4 days
Like 571 203 47

Viking Line Suomi Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Viking Line Suomi” top 3 ads are: Image,Carousel, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Viking Line Suomi” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Viking Line Suomi” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Erja Lyytinen Viking Gracella 4.3. Viking Line Suomi Tube Game Show -risteilyt, kevät 2020
Ad text  Kitarasensaatio livenä laivalla! Vaikutusvaltainen Guitar World -lehti valitsi Erja Lyytisen yhde...  Merellä säästät ostoksistasi jopa 40 %, kun vertaat suositushintoihin maissa! Tervetuloa shoppail...  Supersuosittu Tube Game Show seilaa jälleen Punaisilla laivoilla hiihtoloma-aikaan! Suomen hauski...
Ad type  other  other  other
Ad word count 233  241  301

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Viking Line Suomi”, the text type used is other to obtain the best ad performance. “Viking Line Suomi” can use this copy style more. On the other hand, “Viking Line Suomi” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Viking Line Suomi” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Viking Line Suomi” are:BOOK_TRAVEL,LEARN_MORE,BOOK_TRAVEL.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “BOOK_TRAVEL” help “Viking Line Suomi” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Viking Line Suomi” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Viking Line Suomi” top 3 ads schedules are: 18 days,1 days, and 4 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Viking Line Suomi”‘s top 1 ad duration is 18 days. Every advertisement has a life cycle.
“Viking Line Suomi” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Viking Line Suomi” ad case study report

If you want to check the best ad case study of other advertisers related to “Viking Line Suomi”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Viking Line Suomi”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.