Award-winning Case Study For Victoria's Secret PINK By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Victoria's Secret PINK”, or large enterprises, they have established a Facebook page for advertising and promotion. “Victoria's Secret PINK” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Victoria's Secret PINK” through the method of adspy!

Victoria's Secret PINK Facebook ad Introduction by ad spy method

“Victoria's Secret PINK” introduction:PINK dreams big to dress you in comfy, effortlessly cool wear. We’re for the independent spirit on campus—true of heart, intelligent, and inspired!

“Victoria's Secret PINK” Facebook ads last run:2020-01-24 18:25:03

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Victoria's Secret PINK” ads data to help “Victoria's Secret PINK” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Victoria's Secret PINK”. In this report, we analyze in detail the best ad cases of “Victoria's Secret PINK”.

Victoria's Secret PINK Top3 Ads Case Study:

 1st2nd3rd
Advertisers Victoria's Secret PINK Victoria's Secret PINK Victoria's Secret PINK
Ad title {{product.name}} Victoria's Secret PINK You need Ultimate!
Ad text You need some PINK in your life! Stop, shop, and scroll! Get the styles you can't stop thinking about… The new Ultimate Stripe Trim Legging is high waist & breathable with a body hugging fit!
CTA type SHOP_NOW SHOP_NOW SHOP_NOW
Ad format Carousel Carousel Video
Categories other other other
Duration 11 days 11 days 1 days
Like 0 0 31

Victoria's Secret PINK Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Victoria's Secret PINK” top 3 ads are: Carousel,Carousel, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Victoria's Secret PINK” likes to use Carousel ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Victoria's Secret PINK” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title {{product.name}} Victoria's Secret PINK You need Ultimate!
Ad text  You need some PINK in your life!  Stop, shop, and scroll! Get the styles you can't stop thinking about…  The new Ultimate Stripe Trim Legging is high waist & breathable with a body hugging fit!
Ad type  other  other  other
Ad word count 32  69  88

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Victoria's Secret PINK”, the text type used is other to obtain the best ad performance. “Victoria's Secret PINK” can use this copy style more. On the other hand, “Victoria's Secret PINK” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Victoria's Secret PINK” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Victoria's Secret PINK” are:SHOP_NOW,SHOP_NOW,SHOP_NOW.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “SHOP_NOW” help “Victoria's Secret PINK” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Victoria's Secret PINK” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Victoria's Secret PINK” top 3 ads schedules are: 11 days,11 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Victoria's Secret PINK”‘s top 1 ad duration is 11 days. Every advertisement has a life cycle.
“Victoria's Secret PINK” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Victoria's Secret PINK” ad case study report

If you want to check the best ad case study of other advertisers related to “Victoria's Secret PINK”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Victoria's Secret PINK”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.