Award-winning Case Study For VICE Impact By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “VICE Impact”, or large enterprises, they have established a Facebook page for advertising and promotion. “VICE Impact” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “VICE Impact” through the method of adspy!

VICE Impact Facebook ad Introduction by ad spy method

“VICE Impact” introduction:Advocacy by VICE. There's always something we can do.

“VICE Impact” Facebook ads last run:2020-02-21 10:04:17

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “VICE Impact” ads data to help “VICE Impact” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “VICE Impact”. In this report, we analyze in detail the best ad cases of “VICE Impact”.

VICE Impact Top3 Ads Case Study:

Advertisers VICE Impact VICE Impact VICE Impact
Ad title Earth Day Should Be a National Holiday Earth Day Should Be a National Holiday Answer the Call for Code
Ad text When people take time to appreciate the Earth, they feel more connected to it and are more likely... When people take time to appreciate the Earth, they feel more connected to it and are more likely... Create code that tackles climate change and win $200,000.
Ad format Image Image Video
Categories Media/News Company Media/News Company Media/News Company
Duration 2 days 2 days 13 days
Like 0 2823 0

VICE Impact Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “VICE Impact” top 3 ads are: Image,Image, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“VICE Impact” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “VICE Impact” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Earth Day Should Be a National Holiday Earth Day Should Be a National Holiday Answer the Call for Code
Ad text  When people take time to appreciate the Earth, they feel more connected to it and are more likely...  When people take time to appreciate the Earth, they feel more connected to it and are more likely...  Create code that tackles climate change and win $200,000.
Ad type  other  other  other
Ad word count 290  259  57

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “VICE Impact”, the text type used is other to obtain the best ad performance. “VICE Impact” can use this copy style more. On the other hand, “VICE Impact” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “VICE Impact” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “VICE Impact” are:LEARN_MORE,LEARN_MORE,SIGN_UP.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “VICE Impact” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “VICE Impact” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “VICE Impact” top 3 ads schedules are: 2 days,2 days, and 13 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “VICE Impact”‘s top 1 ad duration is 2 days. Every advertisement has a life cycle.
“VICE Impact” should put ads in the best time period, so that ads get the most value in a limited time.

Related “VICE Impact” ad case study report

If you want to check the best ad case study of other advertisers related to “VICE Impact”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “VICE Impact”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.