Award-winning Case Study For Viaplay Lietuva By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Viaplay Lietuva”, or large enterprises, they have established a Facebook page for advertising and promotion. “Viaplay Lietuva” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Viaplay Lietuva” through the method of adspy!

Viaplay Lietuva Facebook ad Introduction by ad spy method

“Viaplay Lietuva” introduction:Žiūrėkite video transliacijas internetu bet kur ir bet kada Lietuvoje! „Viaplay“ siūlo didžiausią turinio pasirinkimą internete Baltijos šalyse.

“Viaplay Lietuva” Facebook ads last run:2020-02-21 19:02:16

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Viaplay Lietuva” ads data to help “Viaplay Lietuva” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Viaplay Lietuva”. In this report, we analyze in detail the best ad cases of “Viaplay Lietuva”.

Viaplay Lietuva Top3 Ads Case Study:

Advertisers Viaplay Lietuva Viaplay Lietuva Viaplay Lietuva
Ad title Tiesioginės sporto transliacijos internetu Net 5 naujausios serijos anksčiau nei per TV! Go3 Lietuva
Ad text Eurolygos, UEFA Čempionų lygos, NBA, Premier lygos ir kitos kovos vienoje platformoje. Žiūrėk ger... GyvenimiÅ¡kos dramos, nusikaltimai ir fataliÅ¡kos moterys – seriale „Prakeikti II“. ŽiÅ«r... Aistringi filmų mėgėjai, priklausomi nuo jo didenybės veiksmo, Go3 platformoje ras iÅ¡skirtin...
Ad format Image Image Image
Categories other other other
Duration 3 days 1 days 1 days
Like 79 403 106

Viaplay Lietuva Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Viaplay Lietuva” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Viaplay Lietuva” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Viaplay Lietuva” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Tiesioginės sporto transliacijos internetu Net 5 naujausios serijos anksčiau nei per TV! Go3 Lietuva
Ad text  Eurolygos, UEFA Čempionų lygos, NBA, Premier lygos ir kitos kovos vienoje platformoje. Žiūrėk ger...  GyvenimiÅ¡kos dramos, nusikaltimai ir fataliÅ¡kos moterys – seriale „Prakeikti II“. ŽiÅ«r...  Aistringi filmų mėgėjai, priklausomi nuo jo didenybės veiksmo, Go3 platformoje ras iÅ¡skirtin...
Ad type  other  other  other
Ad word count 155  139  342

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Viaplay Lietuva”, the text type used is other to obtain the best ad performance. “Viaplay Lietuva” can use this copy style more. On the other hand, “Viaplay Lietuva” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Viaplay Lietuva” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Viaplay Lietuva” are:LEARN_MORE,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Viaplay Lietuva” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Viaplay Lietuva” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Viaplay Lietuva” top 3 ads schedules are: 3 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Viaplay Lietuva”‘s top 1 ad duration is 3 days. Every advertisement has a life cycle.
“Viaplay Lietuva” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Viaplay Lietuva” ad case study report

If you want to check the best ad case study of other advertisers related to “Viaplay Lietuva”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Viaplay Lietuva”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.