Award-winning Case Study For Varsity Vibe By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Varsity Vibe”, or large enterprises, they have established a Facebook page for advertising and promotion. “Varsity Vibe” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Varsity Vibe” through the method of adspy!

Varsity Vibe Facebook ad Introduction by ad spy method

“Varsity Vibe” introduction:Varsity Vibe, SA’s 1st Student Discount App, offers instant access to awesome (and exclusive) student deals for members only. Download our VV app today! #neverpayfullprice

“Varsity Vibe” Facebook ads last run:2020-02-17 09:12:37

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Varsity Vibe” ads data to help “Varsity Vibe” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Varsity Vibe”. In this report, we analyze in detail the best ad cases of “Varsity Vibe”.

Varsity Vibe Top3 Ads Case Study:

Advertisers Varsity Vibe Varsity Vibe Varsity Vibe
Ad title Photos from Varsity Vibe's post Varsity Vibe Varsity Vibe
Ad text Getting ready for the cold months ahead with Forever 21! Varsity Vibe members get 21% OFF, Mon - ... Need some exercise to offset your instant-noodles student diet? join Virgin Active between 1-15 M... Fashion Feels for Varsity Vibe Here’s 20% OFF being the best-dressed from your favourite study-...
CTA type N/A N/A N/A
Ad format Carousel Video Image
Categories Community Community Community
Duration 1 days 1 days 1 days
Like 236 1 17

Varsity Vibe Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Varsity Vibe” top 3 ads are: Carousel,Video, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Varsity Vibe” likes to use Carousel ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Varsity Vibe” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Photos from Varsity Vibe's post Varsity Vibe Varsity Vibe
Ad text  Getting ready for the cold months ahead with Forever 21! Varsity Vibe members get 21% OFF, Mon - ...  Need some exercise to offset your instant-noodles student diet? join Virgin Active between 1-15 M...  Fashion Feels for Varsity Vibe Here’s 20% OFF being the best-dressed from your favourite study-...
Ad type  other  other  other
Ad word count 230  286  553

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Varsity Vibe”, the text type used is other to obtain the best ad performance. “Varsity Vibe” can use this copy style more. On the other hand, “Varsity Vibe” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Varsity Vibe” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Varsity Vibe” are:N/A,N/A,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “N/A” help “Varsity Vibe” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Varsity Vibe” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Varsity Vibe” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Varsity Vibe”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Varsity Vibe” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Varsity Vibe” ad case study report

If you want to check the best ad case study of other advertisers related to “Varsity Vibe”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Varsity Vibe”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.