Award-winning Case Study For Vanuatu Tourism Australia By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Vanuatu Tourism Australia”, or large enterprises, they have established a Facebook page for advertising and promotion. “Vanuatu Tourism Australia” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Vanuatu Tourism Australia” through the method of adspy!

Vanuatu Tourism Australia Facebook ad Introduction by ad spy method

“Vanuatu Tourism Australia” introduction:Vanuatu is an archipelago of 83 islands with a unique blend of intact tribal communities, resorts, beaches and geography ranging from accessible volcanoes to pristine underwater environments, offering unique and memorable experiences.

“Vanuatu Tourism Australia” Facebook ads last run:2020-02-21 14:46:17

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Vanuatu Tourism Australia” ads data to help “Vanuatu Tourism Australia” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Vanuatu Tourism Australia”. In this report, we analyze in detail the best ad cases of “Vanuatu Tourism Australia”.

Vanuatu Tourism Australia Top3 Ads Case Study:

Advertisers Vanuatu Tourism Australia Vanuatu Tourism Australia Vanuatu Tourism Australia
Ad title Vanuatu Tourism Australia Vanuatu Tourism Australia Vanuatu Tourism Australia
Ad text The hotel offering in Vanuatu for families is as comfortable as it is diverse. Our friends at Qan... It's time for you to explore the best that Espiritu Santo has to offer! The rich culture of Vanuatu is most apparent when you visit the remote outer islands, as recently...
Ad format Image Carousel Image
Categories Tourist Information Center Tourist Information Center Tourist Information Center
Duration 23 days 1 days 23 days
Like 16 41 21

Vanuatu Tourism Australia Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Vanuatu Tourism Australia” top 3 ads are: Image,Carousel, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Vanuatu Tourism Australia” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Vanuatu Tourism Australia” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Vanuatu Tourism Australia Vanuatu Tourism Australia Vanuatu Tourism Australia
Ad text  The hotel offering in Vanuatu for families is as comfortable as it is diverse. Our friends at Qan...  It's time for you to explore the best that Espiritu Santo has to offer!  The rich culture of Vanuatu is most apparent when you visit the remote outer islands, as recently...
Ad type  other  other  other
Ad word count 185  71  117

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Vanuatu Tourism Australia”, the text type used is other to obtain the best ad performance. “Vanuatu Tourism Australia” can use this copy style more. On the other hand, “Vanuatu Tourism Australia” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Vanuatu Tourism Australia” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Vanuatu Tourism Australia” are:LEARN_MORE,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Vanuatu Tourism Australia” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Vanuatu Tourism Australia” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Vanuatu Tourism Australia” top 3 ads schedules are: 23 days,1 days, and 23 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Vanuatu Tourism Australia”‘s top 1 ad duration is 23 days. Every advertisement has a life cycle.
“Vanuatu Tourism Australia” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Vanuatu Tourism Australia” ad case study report

If you want to check the best ad case study of other advertisers related to “Vanuatu Tourism Australia”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Vanuatu Tourism Australia”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.