Award-winning Case Study For Vanity Fair By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Vanity Fair”, or large enterprises, they have established a Facebook page for advertising and promotion. “Vanity Fair” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Vanity Fair” through the method of adspy!

Vanity Fair Facebook ad Introduction by ad spy method

“Vanity Fair” introduction:The official Facebook page of Vanity Fair magazine and

“Vanity Fair” Facebook ads last run:2020-02-17 05:36:34

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Vanity Fair” ads data to help “Vanity Fair” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Vanity Fair”. In this report, we analyze in detail the best ad cases of “Vanity Fair”.

Vanity Fair Top3 Ads Case Study:

Advertisers Vanity Fair Vanity Fair Vanity Fair
Ad title For Billie Eilish and Lizzo, Awards Season Somehow Still Isn’t Over Why Eminem Performed 'Lose Yourself' at the 2020 Oscars Oscars 2020: Joaquin Phoenix Dances His Way to His First Academy Award
Ad text Here’s hoping everyone from the BRITs can get some rest soon. The Real Slim Shady finally showed up to the Academy Awards—eighteen years late. Joaquin Phoenix is, at last, an Oscar winner.
CTA type N/A N/A N/A
Ad format Image Image Image
Categories other other other
Duration 1 days 2 days 1 days
Like 1 8883 8410

Vanity Fair Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Vanity Fair” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Vanity Fair” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Vanity Fair” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title For Billie Eilish and Lizzo, Awards Season Somehow Still Isn’t Over Why Eminem Performed 'Lose Yourself' at the 2020 Oscars Oscars 2020: Joaquin Phoenix Dances His Way to His First Academy Award
Ad text  Here’s hoping everyone from the BRITs can get some rest soon.  The Real Slim Shady finally showed up to the Academy Awards—eighteen years late.  Joaquin Phoenix is, at last, an Oscar winner.
Ad type  other  other  other
Ad word count 61  80  45

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Vanity Fair”, the text type used is other to obtain the best ad performance. “Vanity Fair” can use this copy style more. On the other hand, “Vanity Fair” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Vanity Fair” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Vanity Fair” are:N/A,N/A,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “N/A” help “Vanity Fair” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Vanity Fair” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Vanity Fair” top 3 ads schedules are: 1 days,2 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Vanity Fair”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Vanity Fair” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Vanity Fair” ad case study report

If you want to check the best ad case study of other advertisers related to “Vanity Fair”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Vanity Fair”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.