Award-winning Case Study For Van Gogh Museum By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Van Gogh Museum”, or large enterprises, they have established a Facebook page for advertising and promotion. “Van Gogh Museum” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Van Gogh Museum” through the method of adspy!

Van Gogh Museum Facebook ad Introduction by ad spy method

“Van Gogh Museum” introduction:The world’s largest collection of works by Vincent van Gogh. Like us and stay updated!

“Van Gogh Museum” Facebook ads last run:2020-02-17 07:24:34

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Van Gogh Museum” ads data to help “Van Gogh Museum” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Van Gogh Museum”. In this report, we analyze in detail the best ad cases of “Van Gogh Museum”.

Van Gogh Museum Top3 Ads Case Study:

Advertisers Van Gogh Museum Van Gogh Museum Van Gogh Museum
Ad title Van Gogh Museum Van Gogh Museum Trailer: In the picture
Ad text Nu te koop: de Daily Paper x Van Gogh Museum collectie! 21 kunstzinnige ontwerpen met prints van ... Just in: the new Daily Paper x Van Gogh Museum collection! 21 items featuring contemporary Daily ... People throughout the world recognize Vincent van Gogh - the man with the red beard and intense e...
Ad format Carousel Carousel Video
Categories other other other
Duration 12 days 5 days 1 days
Like 156 142 2907

Van Gogh Museum Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Van Gogh Museum” top 3 ads are: Carousel,Carousel, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Van Gogh Museum” likes to use Carousel ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Van Gogh Museum” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Van Gogh Museum Van Gogh Museum Trailer: In the picture
Ad text  Nu te koop: de Daily Paper x Van Gogh Museum collectie! 21 kunstzinnige ontwerpen met prints van ...  Just in: the new Daily Paper x Van Gogh Museum collection! 21 items featuring contemporary Daily ...  People throughout the world recognize Vincent van Gogh - the man with the red beard and intense e...
Ad type  other  other  other
Ad word count 212  225  349

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Van Gogh Museum”, the text type used is other to obtain the best ad performance. “Van Gogh Museum” can use this copy style more. On the other hand, “Van Gogh Museum” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Van Gogh Museum” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Van Gogh Museum” are:SHOP_NOW,SHOP_NOW,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “SHOP_NOW” help “Van Gogh Museum” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Van Gogh Museum” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Van Gogh Museum” top 3 ads schedules are: 12 days,5 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Van Gogh Museum”‘s top 1 ad duration is 12 days. Every advertisement has a life cycle.
“Van Gogh Museum” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Van Gogh Museum” ad case study report

If you want to check the best ad case study of other advertisers related to “Van Gogh Museum”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Van Gogh Museum”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.