Award-winning Case Study For UTS Faculty of Engineering and IT By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “UTS Faculty of Engineering and IT”, or large enterprises, they have established a Facebook page for advertising and promotion. “UTS Faculty of Engineering and IT” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “UTS Faculty of Engineering and IT” through the method of adspy!

UTS Faculty of Engineering and IT Facebook ad Introduction by ad spy method

“UTS Faculty of Engineering and IT” introduction:#UTSFEIT is an innovative, practice-focused faculty creating the engineers and IT professionals of tomorrow. CRICOS Provider No: 00099F

“UTS Faculty of Engineering and IT” Facebook ads last run:2020-02-17 06:24:30

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “UTS Faculty of Engineering and IT” ads data to help “UTS Faculty of Engineering and IT” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “UTS Faculty of Engineering and IT”. In this report, we analyze in detail the best ad cases of “UTS Faculty of Engineering and IT”.

UTS Faculty of Engineering and IT Top3 Ads Case Study:

 1st2nd3rd
Advertisers UTS Faculty of Engineering and IT UTS Faculty of Engineering and IT UTS Faculty of Engineering and IT
Ad title New Degree- Bachelor of Information Systems Electrical Engineering at UTS AI & Machine Learning
Ad text Gain expertise in Information System applications to drive innovation in enterprises. Accredited ... Electronics are the future of tech innovation. Build your Future at UTS. Find out how Artificial Intelligence (AI) and machine learning (ML) are transforming businesses a...
CTA type LEARN_MORE LEARN_MORE LEARN_MORE
Ad format Image Image Image
Categories other other other
Duration 2 days 1 days 1 days
Like 15 33 66

UTS Faculty of Engineering and IT Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “UTS Faculty of Engineering and IT” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“UTS Faculty of Engineering and IT” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “UTS Faculty of Engineering and IT” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title New Degree- Bachelor of Information Systems Electrical Engineering at UTS AI & Machine Learning
Ad text  Gain expertise in Information System applications to drive innovation in enterprises. Accredited ...  Electronics are the future of tech innovation. Build your Future at UTS.  Find out how Artificial Intelligence (AI) and machine learning (ML) are transforming businesses a...
Ad type  other  other  other
Ad word count 117  72  119

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “UTS Faculty of Engineering and IT”, the text type used is other to obtain the best ad performance. “UTS Faculty of Engineering and IT” can use this copy style more. On the other hand, “UTS Faculty of Engineering and IT” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “UTS Faculty of Engineering and IT” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “UTS Faculty of Engineering and IT” are:LEARN_MORE,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “UTS Faculty of Engineering and IT” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “UTS Faculty of Engineering and IT” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “UTS Faculty of Engineering and IT” top 3 ads schedules are: 2 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “UTS Faculty of Engineering and IT”‘s top 1 ad duration is 2 days. Every advertisement has a life cycle.
“UTS Faculty of Engineering and IT” should put ads in the best time period, so that ads get the most value in a limited time.

Related “UTS Faculty of Engineering and IT” ad case study report

If you want to check the best ad case study of other advertisers related to “UTS Faculty of Engineering and IT”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “UTS Faculty of Engineering and IT”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.