Award-winning Case Study For Urban Research By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Urban Research”, or large enterprises, they have established a Facebook page for advertising and promotion. “Urban Research” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Urban Research” through the method of adspy!

Urban Research Facebook ad Introduction by ad spy method

“Urban Research” introduction:歡迎加入日本URBAN RESEARCH的台灣粉絲專頁! 民生社區SHOWROOM STORE 台北市松山區光復北路177巷14號一樓 聯絡電話:02-2762-8919 營業時間:週一~週六 11:00~18:00

“Urban Research” Facebook ads last run:2020-02-17 08:44:40

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Urban Research” ads data to help “Urban Research” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Urban Research”. In this report, we analyze in detail the best ad cases of “Urban Research”.

Urban Research Top3 Ads Case Study:

Advertisers Urban Research Urban Research Urban Research
Ad title  7折起!SUMMER SALE優惠 全站點數11倍加碼2件再9折!
Ad text \ LIVE!直播中!/ 男女裝總整理 ! 教你用針織單品穿出日系風格! ▾男裝 直播商品這裡買▾ - 新品預告2/14上架 UR04-14A001... \ 商品7折起!涼夏折扣現正開始!/ 女裝立即逛: 男裝立即逛: SUMMER SALE 進行中! 眾多男... HAPPY 1111!期間限定優惠 全站點數11倍加碼2件再9折! 購買女裝: 購買男裝: 期間:11/5...
Ad format Video Image Image
Categories other other other
Duration 1 days 173 days 34 days
Like 41 82 16

Urban Research Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Urban Research” top 3 ads are: Video,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Urban Research” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Urban Research” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title 7折起!SUMMER SALE優惠 全站點數11倍加碼2件再9折!
Ad text  \ LIVE!直播中!/ 男女裝總整理 ! 教你用針織單品穿出日系風格! ▾男裝 直播商品這裡買▾ - 新品預告2/14上架 UR04-14A001...  \ 商品7折起!涼夏折扣現正開始!/ 女裝立即逛: 男裝立即逛: SUMMER SALE 進行中! 眾多男...  HAPPY 1111!期間限定優惠 全站點數11倍加碼2件再9折! 購買女裝: 購買男裝: 期間:11/5...
Ad type  other  other  other
Ad word count 510  238  273

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Urban Research”, the text type used is other to obtain the best ad performance. “Urban Research” can use this copy style more. On the other hand, “Urban Research” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Urban Research” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Urban Research” are:N/A,SHOP_NOW,SHOP_NOW.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “N/A” help “Urban Research” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Urban Research” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Urban Research” top 3 ads schedules are: 1 days,173 days, and 34 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Urban Research”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Urban Research” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Urban Research” ad case study report

If you want to check the best ad case study of other advertisers related to “Urban Research”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Urban Research”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.