Award-winning Case Study For Urban Place By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Urban Place”, or large enterprises, they have established a Facebook page for advertising and promotion. “Urban Place” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Urban Place” through the method of adspy!

Urban Place Facebook ad Introduction by ad spy method

“Urban Place” introduction:Urban Place is a new and innovative coworking space, located in one of the greatest area for business and start-ups with high quality services.

“Urban Place” Facebook ads last run:2020-02-23 20:56:11

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Urban Place” ads data to help “Urban Place” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Urban Place”. In this report, we analyze in detail the best ad cases of “Urban Place”.

Urban Place Top3 Ads Case Study:

 1st2nd3rd
Advertisers Urban Place Urban Place Urban Place
Ad title Urban Place Connect in Messenger  Connect in Messenger
Ad text Welcome to your new Office! Access to Success Now>> , At Urban Place we host hundreds of events ranging from hack-a-thons to private conferences for ... , At Urban Place we host hundreds of events ranging from hack-a-thons to private conferences for ...
CTA type N/A MESSAGE_PAGE MESSAGE_PAGE
Ad format Video Carousel Carousel
Categories other other other
Duration 1 days 1 days 1 days
Like 0 0 1

Urban Place Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Urban Place” top 3 ads are: Video,Carousel, and Carousel.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Urban Place” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Urban Place” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Urban Place Connect in Messenger Connect in Messenger
Ad text  Welcome to your new Office! Access to Success Now>>  , At Urban Place we host hundreds of events ranging from hack-a-thons to private conferences for ...  , At Urban Place we host hundreds of events ranging from hack-a-thons to private conferences for ...
Ad type  other  other  other
Ad word count 51  284  284

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Urban Place”, the text type used is other to obtain the best ad performance. “Urban Place” can use this copy style more. On the other hand, “Urban Place” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Urban Place” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Urban Place” are:N/A,MESSAGE_PAGE,MESSAGE_PAGE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “N/A” help “Urban Place” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Urban Place” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Urban Place” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Urban Place”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Urban Place” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Urban Place” ad case study report

If you want to check the best ad case study of other advertisers related to “Urban Place”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Urban Place”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.