Award-winning Case Study For Urban Group By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Urban Group”, or large enterprises, they have established a Facebook page for advertising and promotion. “Urban Group” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Urban Group” through the method of adspy!

Urban Group Facebook ad Introduction by ad spy method

“Urban Group” introduction:Доступное жилье должно быть красивым! О том, как рождаются города для жизни, мы будем рассказывать на этой странице. Сайт:

“Urban Group” Facebook ads last run:2020-02-21 00:04:17

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Urban Group” ads data to help “Urban Group” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Urban Group”. In this report, we analyze in detail the best ad cases of “Urban Group”.

Urban Group Top3 Ads Case Study:

Advertisers Urban Group Urban Group Urban Group
Ad title Ипотека от 6,45%! 6,45% единая ставка на весь срок ипотеки! 6,45% единая ставка на весь срок ипотеки!
Ad text Квартиры в ЖК "Лесобережный" от 2,5 млн. руб! 10 минут до МКАД 15 минут до метро Высота потолк... Квартиры в ЖК "Лесобережный" от 2,5 млн. руб! 10 минут до МКАД 15 минут до метро Высота потолк... Квартиры в ЖК "Лесобережный" от 2,5 млн. руб! 10 минут до МКАД 15 минут до метро Высота потолк...
Ad format Video Video Video
Categories Real Estate Developer Real Estate Developer Real Estate Developer
Duration 253 days 253 days 253 days
Like 36 0 0

Urban Group Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Urban Group” top 3 ads are: Video,Video, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Urban Group” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Urban Group” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Ипотека от 6,45%! 6,45% единая ставка на весь срок ипотеки! 6,45% единая ставка на весь срок ипотеки!
Ad text  Квартиры в ЖК "Лесобережный" от 2,5 млн. руб! 10 минут до МКАД 15 минут до метро Высота потолк...  Квартиры в ЖК "Лесобережный" от 2,5 млн. руб! 10 минут до МКАД 15 минут до метро Высота потолк...  Квартиры в ЖК "Лесобережный" от 2,5 млн. руб! 10 минут до МКАД 15 минут до метро Высота потолк...
Ad type  other  other  other
Ad word count 220  220  220

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Urban Group”, the text type used is other to obtain the best ad performance. “Urban Group” can use this copy style more. On the other hand, “Urban Group” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Urban Group” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Urban Group” are:LEARN_MORE,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Urban Group” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Urban Group” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Urban Group” top 3 ads schedules are: 253 days,253 days, and 253 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Urban Group”‘s top 1 ad duration is 253 days. Every advertisement has a life cycle.
“Urban Group” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Urban Group” ad case study report

If you want to check the best ad case study of other advertisers related to “Urban Group”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Urban Group”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.