Award-winning Case Study For Urban Comics By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Urban Comics”, or large enterprises, they have established a Facebook page for advertising and promotion. “Urban Comics” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Urban Comics” through the method of adspy!

Urban Comics Facebook ad Introduction by ad spy method

“Urban Comics” introduction:Découvrez les comics grâce à Urban Comics! Urban Comics est l'éditeur français des catalogues de DC Comics.

“Urban Comics” Facebook ads last run:2020-02-14 07:57:04

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Urban Comics” ads data to help “Urban Comics” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Urban Comics”. In this report, we analyze in detail the best ad cases of “Urban Comics”.

Urban Comics Top3 Ads Case Study:

Advertisers Urban Comics Urban Comics Urban Comics
Ad title Batman - les comics Clark Kent : Superman Clark Kent : Superman
Ad text Envie de découvrir les comics de Batman ? Voici un top, sans prise de tête ! 🦇 Son existence va voler en éclats. Clark Kent : Superman, la nouvelle série de Brian Michael Bendi... Son existence va voler en éclats. Clark Kent : Superman, la nouvelle série de Brian Michael Bendi...
Ad format Video Image Image
Categories Local Business Local Business Local Business
Duration 1 days 1 days 1 days
Like 18 85 19

Urban Comics Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Urban Comics” top 3 ads are: Video,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Urban Comics” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Urban Comics” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Batman - les comics Clark Kent : Superman Clark Kent : Superman
Ad text  Envie de découvrir les comics de Batman ? Voici un top, sans prise de tête ! 🦇  Son existence va voler en éclats. Clark Kent : Superman, la nouvelle série de Brian Michael Bendi...  Son existence va voler en éclats. Clark Kent : Superman, la nouvelle série de Brian Michael Bendi...
Ad type  other  other  other
Ad word count 78  172  172

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Urban Comics”, the text type used is other to obtain the best ad performance. “Urban Comics” can use this copy style more. On the other hand, “Urban Comics” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Urban Comics” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Urban Comics” are:LEARN_MORE,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Urban Comics” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Urban Comics” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Urban Comics” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Urban Comics”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Urban Comics” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Urban Comics” ad case study report

If you want to check the best ad case study of other advertisers related to “Urban Comics”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Urban Comics”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.