Award-winning Case Study For Urban Airship By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Urban Airship”, or large enterprises, they have established a Facebook page for advertising and promotion. “Urban Airship” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Urban Airship” through the method of adspy!

Urban Airship Facebook ad Introduction by ad spy method

“Urban Airship” introduction:Urban Airship helps you drive mobile growth, with mobile messaging and engagement solutions for loyalty, engagement, and revenue for your app - and beyond.

“Urban Airship” Facebook ads last run:2020-02-17 06:40:36

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Urban Airship” ads data to help “Urban Airship” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Urban Airship”. In this report, we analyze in detail the best ad cases of “Urban Airship”.

Urban Airship Top3 Ads Case Study:

Advertisers Urban Airship Urban Airship Urban Airship
Ad title The Most Powerful Push Notification Platform Build the Future of Digital Customer Engagement Build the Future of Digital Customer Engagement
Ad text Have you talked to your users lately? Over 40,000 apps use Urban Airship to send push notificatio... Learn how to keep your business on track, provide amazing customer experiences — and stay ahead o... Here are the 10 key questions every CMO should ask their team. Get the eBook.
Ad format Image Image Image
Categories Software Company Software Company Software Company
Duration 282 days 1 days 1 days
Like 40 9 16

Urban Airship Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Urban Airship” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Urban Airship” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Urban Airship” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title The Most Powerful Push Notification Platform Build the Future of Digital Customer Engagement Build the Future of Digital Customer Engagement
Ad text  Have you talked to your users lately? Over 40,000 apps use Urban Airship to send push notificatio...  Learn how to keep your business on track, provide amazing customer experiences — and stay ahead o...  Here are the 10 key questions every CMO should ask their team. Get the eBook.
Ad type  other  other  other
Ad word count 118  125  77

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Urban Airship”, the text type used is other to obtain the best ad performance. “Urban Airship” can use this copy style more. On the other hand, “Urban Airship” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Urban Airship” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Urban Airship” are:SIGN_UP,DOWNLOAD,DOWNLOAD.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “SIGN_UP” help “Urban Airship” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Urban Airship” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Urban Airship” top 3 ads schedules are: 282 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Urban Airship”‘s top 1 ad duration is 282 days. Every advertisement has a life cycle.
“Urban Airship” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Urban Airship” ad case study report

If you want to check the best ad case study of other advertisers related to “Urban Airship”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Urban Airship”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.