Award-winning Case Study For Universum Career Test By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Universum Career Test”, or large enterprises, they have established a Facebook page for advertising and promotion. “Universum Career Test” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Universum Career Test” through the method of adspy!

Universum Career Test Facebook ad Introduction by ad spy method

“Universum Career Test” introduction:We identify your career type, match you with optimal employers and show how you compare to your peers on salary and career goals!

“Universum Career Test” Facebook ads last run:2020-02-17 07:32:35

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Universum Career Test” ads data to help “Universum Career Test” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Universum Career Test”. In this report, we analyze in detail the best ad cases of “Universum Career Test”.

Universum Career Test Top3 Ads Case Study:

Advertisers Universum Career Test Universum Career Test Universum Career Test
Ad title Teste: Qual é sua expetativa salarial? Etudiant à SKEMA ? TESTE: Qual é o seu Tipo de Carreira?
Ad text Descobre qual é a tua carreira ideal! TEST : Découvrez le salaire auquel vous pouvez prétendre ! Qual dos 7 Tipos de Carreira é o seu?
Ad format Image Image Image
Categories other other other
Duration 1 days 1 days 4 days
Like 4 1 63

Universum Career Test Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Universum Career Test” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Universum Career Test” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Universum Career Test” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Teste: Qual é sua expetativa salarial? Etudiant à SKEMA ? TESTE: Qual é o seu Tipo de Carreira?
Ad text  Descobre qual é a tua carreira ideal!  TEST : Découvrez le salaire auquel vous pouvez prétendre !  Qual dos 7 Tipos de Carreira é o seu?
Ad type  other  other  other
Ad word count 37  58  37

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Universum Career Test”, the text type used is other to obtain the best ad performance. “Universum Career Test” can use this copy style more. On the other hand, “Universum Career Test” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Universum Career Test” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Universum Career Test” are:LEARN_MORE,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Universum Career Test” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Universum Career Test” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Universum Career Test” top 3 ads schedules are: 1 days,1 days, and 4 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Universum Career Test”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Universum Career Test” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Universum Career Test” ad case study report

If you want to check the best ad case study of other advertisers related to “Universum Career Test”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Universum Career Test”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.