Award-winning Case Study For University of Sydney Business School By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “University of Sydney Business School”, or large enterprises, they have established a Facebook page for advertising and promotion. “University of Sydney Business School” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “University of Sydney Business School” through the method of adspy!

University of Sydney Business School Facebook ad Introduction by ad spy method

“University of Sydney Business School” introduction:We are changing the way we do business: sydney.edu.au/business We share content from Sydney Business Insights an initiative to further informed research on major issues and trends as they impact on the future of business: http://sbi.sydney.edu.au/

“University of Sydney Business School” Facebook ads last run:2020-02-17 09:40:34

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “University of Sydney Business School” ads data to help “University of Sydney Business School” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “University of Sydney Business School”. In this report, we analyze in detail the best ad cases of “University of Sydney Business School”.

University of Sydney Business School Top3 Ads Case Study:

 1st2nd3rd
Advertisers University of Sydney Business School University of Sydney Business School University of Sydney Business School
Ad title We're unlearning the reef Study our full-time MBA. Full and part-time MBA study options available
Ad text At the University of Sydney, our researchers are analysing the Great Barrier Reef to assess the i... Create the future you want. Discover the new full-time MBA from the University of Sydney. Create the future you want with Australia's No.1 ranked MBA.
CTA type LEARN_MORE LEARN_MORE APPLY_NOW
Ad format Video Image Image
Categories other College & University College & University
Duration 1 days 15 days 271 days
Like 0 0 1

University of Sydney Business School Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “University of Sydney Business School” top 3 ads are: Video,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“University of Sydney Business School” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “University of Sydney Business School” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title We're unlearning the reef Study our full-time MBA. Full and part-time MBA study options available
Ad text  At the University of Sydney, our researchers are analysing the Great Barrier Reef to assess the i...  Create the future you want. Discover the new full-time MBA from the University of Sydney.  Create the future you want with Australia's No.1 ranked MBA.
Ad type  other  other  other
Ad word count 121  89  60

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “University of Sydney Business School”, the text type used is other to obtain the best ad performance. “University of Sydney Business School” can use this copy style more. On the other hand, “University of Sydney Business School” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “University of Sydney Business School” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “University of Sydney Business School” are:LEARN_MORE,LEARN_MORE,APPLY_NOW.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “University of Sydney Business School” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “University of Sydney Business School” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “University of Sydney Business School” top 3 ads schedules are: 1 days,15 days, and 271 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “University of Sydney Business School”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“University of Sydney Business School” should put ads in the best time period, so that ads get the most value in a limited time.

Related “University of Sydney Business School” ad case study report

If you want to check the best ad case study of other advertisers related to “University of Sydney Business School”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “University of Sydney Business School”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.