Award-winning Case Study For University of Canberra By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “University of Canberra”, or large enterprises, they have established a Facebook page for advertising and promotion. “University of Canberra” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “University of Canberra” through the method of adspy!

University of Canberra Facebook ad Introduction by ad spy method

“University of Canberra” introduction:The official page of the University of Canberra, where graduates are consistently ranked among Australia’s most employable by The Good Universities Guide. CRICOS #00212K.

“University of Canberra” Facebook ads last run:2020-02-13 08:56:58

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “University of Canberra” ads data to help “University of Canberra” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “University of Canberra”. In this report, we analyze in detail the best ad cases of “University of Canberra”.

University of Canberra Top3 Ads Case Study:

Advertisers University of Canberra University of Canberra University of Canberra
Ad title University of Canberra University of Canberra Bachelor of Applied Fashion
Ad text What is the ‘new normal’? With a new decade has come sweeping and devastating new challenges and ... At UC, health is in our DNA. Make a real difference to the lives of others with a rewarding caree... The University of Canberra and TAFE Qld have partnered together to offer the Bachelor of Applied ...
Ad format Carousel Carousel Image
Categories other other other
Duration 1 days 48 days 1 days
Like 24 118 4

University of Canberra Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “University of Canberra” top 3 ads are: Carousel,Carousel, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“University of Canberra” likes to use Carousel ads as material. In fact, Facebook’s creatives determine the user’s first sense. “University of Canberra” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title University of Canberra University of Canberra Bachelor of Applied Fashion
Ad text  What is the ‘new normal’? With a new decade has come sweeping and devastating new challenges and ...  At UC, health is in our DNA. Make a real difference to the lives of others with a rewarding caree...  The University of Canberra and TAFE Qld have partnered together to offer the Bachelor of Applied ...
Ad type  other  other  other
Ad word count 412  276  255

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “University of Canberra”, the text type used is other to obtain the best ad performance. “University of Canberra” can use this copy style more. On the other hand, “University of Canberra” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “University of Canberra” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “University of Canberra” are:SIGN_UP,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “SIGN_UP” help “University of Canberra” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “University of Canberra” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “University of Canberra” top 3 ads schedules are: 1 days,48 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “University of Canberra”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“University of Canberra” should put ads in the best time period, so that ads get the most value in a limited time.

Related “University of Canberra” ad case study report

If you want to check the best ad case study of other advertisers related to “University of Canberra”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “University of Canberra”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.