Award-winning Case Study For Università eCampus By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Università eCampus”, or large enterprises, they have established a Facebook page for advertising and promotion. “Università eCampus” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Università eCampus” through the method of adspy!

Università eCampus Facebook ad Introduction by ad spy method

“Università eCampus” introduction:eCampus è l'Università online ideale perfetta per tutti, attenta alle tue esigenze.

“Università eCampus” Facebook ads last run:2020-02-22 18:48:16

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Università eCampus” ads data to help “Università eCampus” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Università eCampus”. In this report, we analyze in detail the best ad cases of “Università eCampus”.

Università eCampus Top3 Ads Case Study:

Advertisers Università eCampus Università eCampus Università eCampus
Ad title Laurea in Digital Marketing! Laureati in Marketing Digitale Diventa un mago della Comunicazione Digitale!
Ad text Laurea in Digital Marketing 📣 Studia Dove vuoi. Quando vuoi. 📣 Affrettati, Iscriviti Ora 👇 Laurea in Digital Marketing Studia Dove vuoi. Quando vuoi. Affrettati, Iscriviti Ora  Le Professioni Digitali sono in Crescita↗ Cosa aspetti ad iscriverti al Corso di Laurea Online in...
Ad format Image Image Image
Categories other College & University College & University
Duration 184 days 1 days 1 days
Like 185 11 9

Università eCampus Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Università eCampus” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Università eCampus” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Università eCampus” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Laurea in Digital Marketing! Laureati in Marketing Digitale Diventa un mago della Comunicazione Digitale!
Ad text  Laurea in Digital Marketing 📣 Studia Dove vuoi. Quando vuoi. 📣 Affrettati, Iscriviti Ora 👇  Laurea in Digital Marketing Studia Dove vuoi. Quando vuoi. Affrettati, Iscriviti Ora  Le Professioni Digitali sono in Crescita↗ Cosa aspetti ad iscriverti al Corso di Laurea Online in...
Ad type  other  other  other
Ad word count 90  87  139

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Università eCampus”, the text type used is other to obtain the best ad performance. “Università eCampus” can use this copy style more. On the other hand, “Università eCampus” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Università eCampus” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Università eCampus” are:LEARN_MORE,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Università eCampus” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Università eCampus” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Università eCampus” top 3 ads schedules are: 184 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Università eCampus”‘s top 1 ad duration is 184 days. Every advertisement has a life cycle.
“Università eCampus” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Università eCampus” ad case study report

If you want to check the best ad case study of other advertisers related to “Università eCampus”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Università eCampus”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.