Award-winning Case Study For Universidade NOVA de Lisboa By Adspy - BigSpy

bigspy

Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Universidade NOVA de Lisboa”, or large enterprises, they have established a Facebook page for advertising and promotion. “Universidade NOVA de Lisboa” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Universidade NOVA de Lisboa” through the method of adspy!

Universidade NOVA de Lisboa Facebook ad Introduction by ad spy method

“Universidade NOVA de Lisboa” introduction:Página oficial da Universidade Nova de Lisboa

“Universidade NOVA de Lisboa” Facebook ads last run:2020-02-23 04:18:17

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Universidade NOVA de Lisboa” ads data to help “Universidade NOVA de Lisboa” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Universidade NOVA de Lisboa”. In this report, we analyze in detail the best ad cases of “Universidade NOVA de Lisboa”.

Universidade NOVA de Lisboa Top3 Ads Case Study:

 1st2nd3rd
Advertisers Universidade NOVA de Lisboa Universidade NOVA de Lisboa Universidade NOVA de Lisboa
Ad title Pre-University Semester Pre-University Semester Semestre Pré-Universitário
Ad text Are you planning to study and start your career in Europe? Have you recently finished or will fin... Prepare the pathway for your kid to study and start a career in Europe. Nova University of Lisbon... Prepare o caminho para que seu filho(a) faça sua graduação na Europa. A Universidade Nova de Lisb...
CTA type LEARN_MORE LEARN_MORE LEARN_MORE
Ad format Image Image Image
Categories College & University College & University College & University
Duration 24 days 24 days 80 days
Like 13 6 124

Universidade NOVA de Lisboa Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Universidade NOVA de Lisboa” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Universidade NOVA de Lisboa” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Universidade NOVA de Lisboa” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Pre-University Semester Pre-University Semester Semestre Pré-Universitário
Ad text  Are you planning to study and start your career in Europe? Have you recently finished or will fin...  Prepare the pathway for your kid to study and start a career in Europe. Nova University of Lisbon...  Prepare o caminho para que seu filho(a) faça sua graduação na Europa. A Universidade Nova de Lisb...
Ad type  other  other  other
Ad word count 220  234  235

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Universidade NOVA de Lisboa”, the text type used is other to obtain the best ad performance. “Universidade NOVA de Lisboa” can use this copy style more. On the other hand, “Universidade NOVA de Lisboa” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Universidade NOVA de Lisboa” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Universidade NOVA de Lisboa” are:LEARN_MORE,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Universidade NOVA de Lisboa” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Universidade NOVA de Lisboa” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Universidade NOVA de Lisboa” top 3 ads schedules are: 24 days,24 days, and 80 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Universidade NOVA de Lisboa”‘s top 1 ad duration is 24 days. Every advertisement has a life cycle.
“Universidade NOVA de Lisboa” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Universidade NOVA de Lisboa” ad case study report

If you want to check the best ad case study of other advertisers related to “Universidade NOVA de Lisboa”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Universidade NOVA de Lisboa”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.