Award-winning Case Study For Universidade da Amazônia - UNAMA By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Universidade da Amazônia - UNAMA”, or large enterprises, they have established a Facebook page for advertising and promotion. “Universidade da Amazônia - UNAMA” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Universidade da Amazônia - UNAMA” through the method of adspy!

Universidade da Amazônia - UNAMA Facebook ad Introduction by ad spy method

“Universidade da Amazônia - UNAMA” introduction:Perfil Oficial da UNAMA, você entre os melhores. | Central do Vestibular: 4020.9734

“Universidade da Amazônia - UNAMA” Facebook ads last run:2020-02-17 08:08:33

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Universidade da Amazônia - UNAMA” ads data to help “Universidade da Amazônia - UNAMA” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Universidade da Amazônia - UNAMA”. In this report, we analyze in detail the best ad cases of “Universidade da Amazônia - UNAMA”.

Universidade da Amazônia - UNAMA Top3 Ads Case Study:

Advertisers Universidade da Amazônia - UNAMA Universidade da Amazônia - UNAMA Universidade da Amazônia - UNAMA
Ad title Descontos imperdíveis Pós-Graduação é na UNAMA. Graduação a Distância UNAMA
Ad text Duas primeiras mensalidades por R$ 189 cada e até 60% de desconto em todo o curso Garanta matrícula por apenas R$ 99 e desconto de 30% nas mensalidades durante todo o curso Melhor universidade privada da região. Estude onde quiser. Cursos reconhecidos pelo MEC.
Ad format Video Video Image
Categories other other other
Duration 1 days 1 days 1 days
Like 32 199 480

Universidade da Amazônia - UNAMA Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Universidade da Amazônia - UNAMA” top 3 ads are: Video,Video, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Universidade da Amazônia - UNAMA” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Universidade da Amazônia - UNAMA” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Descontos imperdíveis Pós-Graduação é na UNAMA. Graduação a Distância UNAMA
Ad text  Duas primeiras mensalidades por R$ 189 cada e até 60% de desconto em todo o curso  Garanta matrícula por apenas R$ 99 e desconto de 30% nas mensalidades durante todo o curso  Melhor universidade privada da região. Estude onde quiser. Cursos reconhecidos pelo MEC.
Ad type  other  other  other
Ad word count 81  90  88

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Universidade da Amazônia - UNAMA”, the text type used is other to obtain the best ad performance. “Universidade da Amazônia - UNAMA” can use this copy style more. On the other hand, “Universidade da Amazônia - UNAMA” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Universidade da Amazônia - UNAMA” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Universidade da Amazônia - UNAMA” are:LEARN_MORE,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Universidade da Amazônia - UNAMA” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Universidade da Amazônia - UNAMA” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Universidade da Amazônia - UNAMA” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Universidade da Amazônia - UNAMA”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Universidade da Amazônia - UNAMA” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Universidade da Amazônia - UNAMA” ad case study report

If you want to check the best ad case study of other advertisers related to “Universidade da Amazônia - UNAMA”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Universidade da Amazônia - UNAMA”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.