Award-winning Case Study For Universal Technical Institute By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Universal Technical Institute”, or large enterprises, they have established a Facebook page for advertising and promotion. “Universal Technical Institute” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Universal Technical Institute” through the method of adspy!

Universal Technical Institute Facebook ad Introduction by ad spy method

“Universal Technical Institute” introduction:UTI is the country's premier provider of technician training. Visit our website at, call us at #800-273-8339 and read our Information Guide ->

“Universal Technical Institute” Facebook ads last run:2020-02-17 05:36:31

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Universal Technical Institute” ads data to help “Universal Technical Institute” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Universal Technical Institute”. In this report, we analyze in detail the best ad cases of “Universal Technical Institute”.

Universal Technical Institute Top3 Ads Case Study:

Advertisers Universal Technical Institute Universal Technical Institute Universal Technical Institute
Ad title Get There. Faster. Smarter. BECOME AN AUTOMOTIVE TECHNICIAN Universal Technical Institute
Ad text You never did things the traditional why should school be any different? Discover how UTI’s hands-on training can give you the skills you need to kick start your career. It's never too late to pursue your passion. At UTI, you can train to become a technician in less ...
Ad format Video Video Carousel
Categories other other other
Duration 20 days 5 days 1 days
Like 200 91 32

Universal Technical Institute Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Universal Technical Institute” top 3 ads are: Video,Video, and Carousel.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Universal Technical Institute” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Universal Technical Institute” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Get There. Faster. Smarter. BECOME AN AUTOMOTIVE TECHNICIAN Universal Technical Institute
Ad text  You never did things the traditional why should school be any different?  Discover how UTI’s hands-on training can give you the skills you need to kick start your career.  It's never too late to pursue your passion. At UTI, you can train to become a technician in less ...
Ad type  other  other  other
Ad word count 81  96  109

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Universal Technical Institute”, the text type used is other to obtain the best ad performance. “Universal Technical Institute” can use this copy style more. On the other hand, “Universal Technical Institute” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Universal Technical Institute” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Universal Technical Institute” are:LEARN_MORE,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Universal Technical Institute” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Universal Technical Institute” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Universal Technical Institute” top 3 ads schedules are: 20 days,5 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Universal Technical Institute”‘s top 1 ad duration is 20 days. Every advertisement has a life cycle.
“Universal Technical Institute” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Universal Technical Institute” ad case study report

If you want to check the best ad case study of other advertisers related to “Universal Technical Institute”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Universal Technical Institute”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.