Award-winning Case Study For Universal Studios Hollywood By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Universal Studios Hollywood”, or large enterprises, they have established a Facebook page for advertising and promotion. “Universal Studios Hollywood” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Universal Studios Hollywood” through the method of adspy!

Universal Studios Hollywood Facebook ad Introduction by ad spy method

“Universal Studios Hollywood” introduction:Universal Studios Hollywood - The Entertainment Capital of L.A.

“Universal Studios Hollywood” Facebook ads last run:2020-01-28 10:29:04

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Universal Studios Hollywood” ads data to help “Universal Studios Hollywood” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Universal Studios Hollywood”. In this report, we analyze in detail the best ad cases of “Universal Studios Hollywood”.

Universal Studios Hollywood Top3 Ads Case Study:

 1st2nd3rd
Advertisers Universal Studios Hollywood Universal Studios Hollywood Universal Studios Hollywood
Ad title Customize Your Vacation More Thrills, More Savings Buy Online & Save
Ad text Vacation Packages include hotel stay, tickets, transportation options and more! Why limit the fun to just one day? Purchase your Annual or Season Pass now and save up to $60! Save up to $30 on 1-day tickets! Book the ultimate Hollywood movie experience today.
CTA type BOOK_TRAVEL BOOK_TRAVEL BOOK_TRAVEL
Ad format Image Video Video
Categories other other other
Duration 10 days 12 days 1 days
Like 47 133 663

Universal Studios Hollywood Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Universal Studios Hollywood” top 3 ads are: Image,Video, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Universal Studios Hollywood” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Universal Studios Hollywood” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Customize Your Vacation More Thrills, More Savings Buy Online & Save
Ad text  Vacation Packages include hotel stay, tickets, transportation options and more!  Why limit the fun to just one day? Purchase your Annual or Season Pass now and save up to $60!  Save up to $30 on 1-day tickets! Book the ultimate Hollywood movie experience today.
Ad type  other  other  other
Ad word count 79  94  84

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Universal Studios Hollywood”, the text type used is other to obtain the best ad performance. “Universal Studios Hollywood” can use this copy style more. On the other hand, “Universal Studios Hollywood” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Universal Studios Hollywood” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Universal Studios Hollywood” are:BOOK_TRAVEL,BOOK_TRAVEL,BOOK_TRAVEL.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “BOOK_TRAVEL” help “Universal Studios Hollywood” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Universal Studios Hollywood” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Universal Studios Hollywood” top 3 ads schedules are: 10 days,12 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Universal Studios Hollywood”‘s top 1 ad duration is 10 days. Every advertisement has a life cycle.
“Universal Studios Hollywood” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Universal Studios Hollywood” ad case study report

If you want to check the best ad case study of other advertisers related to “Universal Studios Hollywood”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Universal Studios Hollywood”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.