Award-winning Case Study For Universal Pictures Canada By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Universal Pictures Canada”, or large enterprises, they have established a Facebook page for advertising and promotion. “Universal Pictures Canada” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Universal Pictures Canada” through the method of adspy!

Universal Pictures Canada Facebook ad Introduction by ad spy method

“Universal Pictures Canada” introduction:Thank you for visiting the Official Facebook Page for Universal Pictures Canada. Your destination for exclusive content, giveaways, contests and news on our upcoming titles.

“Universal Pictures Canada” Facebook ads last run:2020-02-17 06:44:33

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Universal Pictures Canada” ads data to help “Universal Pictures Canada” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Universal Pictures Canada”. In this report, we analyze in detail the best ad cases of “Universal Pictures Canada”.

Universal Pictures Canada Top3 Ads Case Study:

Advertisers Universal Pictures Canada Universal Pictures Canada Universal Pictures Canada
Ad title The Invisible Man The Invisible Man The Invisible Man
Ad text What you can’t see can hurt you. #TheInvisible Man in theatres Friday. Get tickets now He's found a way to make himself invisible. #TheInvisibleMan opens in theatres Friday He's found a way to make himself invisible. #TheInvisibleMan opens in theatres Friday
Ad format Video Video Video
Categories other other other
Duration 1 days 1 days 1 days
Like 10 146 39

Universal Pictures Canada Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Universal Pictures Canada” top 3 ads are: Video,Video, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Universal Pictures Canada” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Universal Pictures Canada” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title The Invisible Man The Invisible Man The Invisible Man
Ad text  What you can’t see can hurt you. #TheInvisible Man in theatres Friday. Get tickets now  He's found a way to make himself invisible. #TheInvisibleMan opens in theatres Friday  He's found a way to make himself invisible. #TheInvisibleMan opens in theatres Friday
Ad type  other  other  other
Ad word count 86  85  85

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Universal Pictures Canada”, the text type used is other to obtain the best ad performance. “Universal Pictures Canada” can use this copy style more. On the other hand, “Universal Pictures Canada” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Universal Pictures Canada” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Universal Pictures Canada” are:GET_SHOWTIMES,LEARN_MORE,GET_SHOWTIMES.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “GET_SHOWTIMES” help “Universal Pictures Canada” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Universal Pictures Canada” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Universal Pictures Canada” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Universal Pictures Canada”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Universal Pictures Canada” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Universal Pictures Canada” ad case study report

If you want to check the best ad case study of other advertisers related to “Universal Pictures Canada”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Universal Pictures Canada”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.