Award-winning Case Study For Universal Music Portugal By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Universal Music Portugal”, or large enterprises, they have established a Facebook page for advertising and promotion. “Universal Music Portugal” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Universal Music Portugal” through the method of adspy!

Universal Music Portugal Facebook ad Introduction by ad spy method

“Universal Music Portugal” introduction:Página oficial da Universal Music Portugal. Estamos no Instagram @umusicpt e no twitter, twitter.com/umusicpt

“Universal Music Portugal” Facebook ads last run:2020-02-12 18:56:26

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Universal Music Portugal” ads data to help “Universal Music Portugal” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Universal Music Portugal”. In this report, we analyze in detail the best ad cases of “Universal Music Portugal”.

Universal Music Portugal Top3 Ads Case Study:

 1st2nd3rd
Advertisers Universal Music Portugal Universal Music Portugal Universal Music Portugal
Ad title Universal Music Portugal Universal Music Portugal Universal Music Portugal
Ad text Xutos & Pontapés, Ornatos Violeta e muito mais na playlist Digster: Clássicos do Rock Nacional 🤘🤘🤘  A 14 de junho, Madonna regressa com "Madame X" - o tão-esperado álbum de inspiração portuguesa! ❌...
CTA type LISTEN_NOW LISTEN_NOW N/A
Ad format Video Video Video
Categories other Record Label Record Label
Duration 1 days 1 days 1 days
Like 13 0 156

Universal Music Portugal Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Universal Music Portugal” top 3 ads are: Video,Video, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Universal Music Portugal” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Universal Music Portugal” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Universal Music Portugal Universal Music Portugal Universal Music Portugal
Ad text  Xutos & Pontapés, Ornatos Violeta e muito mais na playlist Digster: Clássicos do Rock Nacional 🤘🤘🤘    A 14 de junho, Madonna regressa com "Madame X" - o tão-esperado álbum de inspiração portuguesa! ❌...
Ad type  other  other  other
Ad word count 98  0  205

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Universal Music Portugal”, the text type used is other to obtain the best ad performance. “Universal Music Portugal” can use this copy style more. On the other hand, “Universal Music Portugal” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Universal Music Portugal” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Universal Music Portugal” are:LISTEN_NOW,LISTEN_NOW,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LISTEN_NOW” help “Universal Music Portugal” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Universal Music Portugal” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Universal Music Portugal” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Universal Music Portugal”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Universal Music Portugal” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Universal Music Portugal” ad case study report

If you want to check the best ad case study of other advertisers related to “Universal Music Portugal”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Universal Music Portugal”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.