Award-winning Case Study For Universal Music Malaysia Regional By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Universal Music Malaysia Regional”, or large enterprises, they have established a Facebook page for advertising and promotion. “Universal Music Malaysia Regional” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Universal Music Malaysia Regional” through the method of adspy!

Universal Music Malaysia Regional Facebook ad Introduction by ad spy method

“Universal Music Malaysia Regional” introduction:Universal Music Malaysia Regional 大馬環球音樂 Facebook

“Universal Music Malaysia Regional” Facebook ads last run:2020-02-17 07:36:34

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Universal Music Malaysia Regional” ads data to help “Universal Music Malaysia Regional” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Universal Music Malaysia Regional”. In this report, we analyze in detail the best ad cases of “Universal Music Malaysia Regional”.

Universal Music Malaysia Regional Top3 Ads Case Study:

Advertisers Universal Music Malaysia Regional Universal Music Malaysia Regional Universal Music Malaysia Regional
Ad title Universal Music Malaysia Regional Universal Music Malaysia Regional Universal Music Malaysia Regional
Ad text Chinese New Year is about family, friends, food, firecrackers, and celebrating new beginnings. Al... Hit that Like button to stay updated with your favourite artists and don’t mss the latest music, ... 最新的音樂,藝人的最新動態,專輯宣傳活動都可以在大馬環球音樂Facebook獲得資訊
Ad format Carousel Video Video
Categories other Record Label Record Label
Duration 1 days 12 days 12 days
Like 7 6 0

Universal Music Malaysia Regional Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Universal Music Malaysia Regional” top 3 ads are: Carousel,Video, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Universal Music Malaysia Regional” likes to use Carousel ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Universal Music Malaysia Regional” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Universal Music Malaysia Regional Universal Music Malaysia Regional Universal Music Malaysia Regional
Ad text  Chinese New Year is about family, friends, food, firecrackers, and celebrating new beginnings. Al...  Hit that Like button to stay updated with your favourite artists and don’t mss the latest music, ...  最新的音樂,藝人的最新動態,專輯宣傳活動都可以在大馬環球音樂Facebook獲得資訊
Ad type  other  other  other
Ad word count 255  121  42

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Universal Music Malaysia Regional”, the text type used is other to obtain the best ad performance. “Universal Music Malaysia Regional” can use this copy style more. On the other hand, “Universal Music Malaysia Regional” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Universal Music Malaysia Regional” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Universal Music Malaysia Regional” are:LISTEN_NOW,LIKE_PAGE,LIKE_PAGE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LISTEN_NOW” help “Universal Music Malaysia Regional” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Universal Music Malaysia Regional” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Universal Music Malaysia Regional” top 3 ads schedules are: 1 days,12 days, and 12 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Universal Music Malaysia Regional”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Universal Music Malaysia Regional” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Universal Music Malaysia Regional” ad case study report

If you want to check the best ad case study of other advertisers related to “Universal Music Malaysia Regional”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Universal Music Malaysia Regional”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.