Award-winning Case Study For United States Institute of Peace By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “United States Institute of Peace”, or large enterprises, they have established a Facebook page for advertising and promotion. “United States Institute of Peace” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “United States Institute of Peace” through the method of adspy!

United States Institute of Peace Facebook ad Introduction by ad spy method

“United States Institute of Peace” introduction:Welcome to the U.S. Institute of Peace Facebook page. We share information about USIP programs, public briefings, and resources with Facebook users around the world. www.usip.org

“United States Institute of Peace” Facebook ads last run:2020-02-14 05:41:19

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “United States Institute of Peace” ads data to help “United States Institute of Peace” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “United States Institute of Peace”. In this report, we analyze in detail the best ad cases of “United States Institute of Peace”.

United States Institute of Peace Top3 Ads Case Study:

 1st2nd3rd
Advertisers United States Institute of Peace United States Institute of Peace United States Institute of Peace
Ad title Briefly: Improving Women's Programming with Danielle Robertson After Bashir, A New Dawn in Sudan? (Part 2) China’s Engagement with Smaller South Asian Countries
Ad text Peace is more sustainable when women are involved in creating it. So how can the international co... The diversity of participation in the current nonviolent movement in Sudan has contributed to its... China is increasing its military and economic engagement in the smaller South Asian countries. In...
CTA type LEARN_MORE LEARN_MORE NO_BUTTON
Ad format Video Image Image
Categories Government Organization Government Organization Government Organization
Duration 4 days 4 days 4 days
Like 44 18 26

United States Institute of Peace Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “United States Institute of Peace” top 3 ads are: Video,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“United States Institute of Peace” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “United States Institute of Peace” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Briefly: Improving Women's Programming with Danielle Robertson After Bashir, A New Dawn in Sudan? (Part 2) China’s Engagement with Smaller South Asian Countries
Ad text  Peace is more sustainable when women are involved in creating it. So how can the international co...  The diversity of participation in the current nonviolent movement in Sudan has contributed to its...  China is increasing its military and economic engagement in the smaller South Asian countries. In...
Ad type  other  other  other
Ad word count 382  195  152

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “United States Institute of Peace”, the text type used is other to obtain the best ad performance. “United States Institute of Peace” can use this copy style more. On the other hand, “United States Institute of Peace” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “United States Institute of Peace” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “United States Institute of Peace” are:LEARN_MORE,LEARN_MORE,NO_BUTTON.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “United States Institute of Peace” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “United States Institute of Peace” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “United States Institute of Peace” top 3 ads schedules are: 4 days,4 days, and 4 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “United States Institute of Peace”‘s top 1 ad duration is 4 days. Every advertisement has a life cycle.
“United States Institute of Peace” should put ads in the best time period, so that ads get the most value in a limited time.

Related “United States Institute of Peace” ad case study report

If you want to check the best ad case study of other advertisers related to “United States Institute of Peace”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “United States Institute of Peace”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.