Award-winning Case Study For United POP By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “United POP”, or large enterprises, they have established a Facebook page for advertising and promotion. “United POP” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “United POP” through the method of adspy!

United POP Facebook ad Introduction by ad spy method

“United POP” introduction:United POP is the international department of “Deutsche POP” – the well-known academy of music, media and the arts seated in 15 locations.

“United POP” Facebook ads last run:2020-02-17 06:12:32

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “United POP” ads data to help “United POP” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “United POP”. In this report, we analyze in detail the best ad cases of “United POP”.

United POP Top3 Ads Case Study:

Advertisers United POP United POP United POP
Ad title Open Day Workshop: Svet freelance graficnega oblikovanja Diploma "Graphic Design" Diploma "Photojournalist"
Ad text Razmišljaš o freelancanju in se želiš naučiti več o grafičnem dizajnu? Prijavi se na brezplačno d... Želiš postati grafički dizajner? Upisi su u tijeku, klikni i saznaj više! Želiš postati fotograf? Vpisi so v teku!
Ad format Image Image Image
Categories other other other
Duration 6 days 109 days 37 days
Like 2 111 9

United POP Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “United POP” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“United POP” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “United POP” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Open Day Workshop: Svet freelance graficnega oblikovanja Diploma "Graphic Design" Diploma "Photojournalist"
Ad text  Razmišljaš o freelancanju in se želiš naučiti več o grafičnem dizajnu? Prijavi se na brezplačno d...  Želiš postati grafički dizajner? Upisi su u tijeku, klikni i saznaj više!  Želiš postati fotograf? Vpisi so v teku!
Ad type  other  other  other
Ad word count 106  74  41

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “United POP”, the text type used is other to obtain the best ad performance. “United POP” can use this copy style more. On the other hand, “United POP” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “United POP” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “United POP” are:EVENT_RSVP,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “EVENT_RSVP” help “United POP” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “United POP” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “United POP” top 3 ads schedules are: 6 days,109 days, and 37 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “United POP”‘s top 1 ad duration is 6 days. Every advertisement has a life cycle.
“United POP” should put ads in the best time period, so that ads get the most value in a limited time.

Related “United POP” ad case study report

If you want to check the best ad case study of other advertisers related to “United POP”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “United POP”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.