Award-winning Case Study For Unique Motorsport By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Unique Motorsport”, or large enterprises, they have established a Facebook page for advertising and promotion. “Unique Motorsport” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Unique Motorsport” through the method of adspy!

Unique Motorsport Facebook ad Introduction by ad spy method

“Unique Motorsport” introduction:ECU Calibration, Software (Chip Tuning), Performance, Hardware, Tuning, Modifications, Turbo upgrades, Servicing Vehicles, Diagnostics & Vehicle Repairs.

“Unique Motorsport” Facebook ads last run:2020-02-21 09:28:17

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Unique Motorsport” ads data to help “Unique Motorsport” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Unique Motorsport”. In this report, we analyze in detail the best ad cases of “Unique Motorsport”.

Unique Motorsport Top3 Ads Case Study:

Advertisers Unique Motorsport Unique Motorsport Unique Motorsport
Ad title Timeline Photos Timeline Photos Photos from Unique Motorsport's post
Ad text Audi A3 2.0Tfsi UM Stage 2 Software 190wkw, 440nm Fiesta ST - UM Pop and Bang UM TTS - WIP
Ad format Image Image Carousel
Categories Motor Vehicle Company Motor Vehicle Company Motor Vehicle Company
Duration 1 days 1 days 1 days
Like 158 122 86

Unique Motorsport Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Unique Motorsport” top 3 ads are: Image,Image, and Carousel.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Unique Motorsport” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Unique Motorsport” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Timeline Photos Timeline Photos Photos from Unique Motorsport's post
Ad text  Audi A3 2.0Tfsi UM Stage 2 Software 190wkw, 440nm  Fiesta ST - UM Pop and Bang  UM TTS - WIP
Ad type  other  other  other
Ad word count 50  27  12

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Unique Motorsport”, the text type used is other to obtain the best ad performance. “Unique Motorsport” can use this copy style more. On the other hand, “Unique Motorsport” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Unique Motorsport” can learn competitors how to write a good ad copy.

3. Type of CTA case study:


Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “WHATSAPP_MESSAGE” help “Unique Motorsport” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Unique Motorsport” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Unique Motorsport” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Unique Motorsport”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Unique Motorsport” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Unique Motorsport” ad case study report

If you want to check the best ad case study of other advertisers related to “Unique Motorsport”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Unique Motorsport”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.