Award-winning Case Study For Unilever Food Solutions Portugal By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Unilever Food Solutions Portugal”, or large enterprises, they have established a Facebook page for advertising and promotion. “Unilever Food Solutions Portugal” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Unilever Food Solutions Portugal” through the method of adspy!

Unilever Food Solutions Portugal Facebook ad Introduction by ad spy method

“Unilever Food Solutions Portugal” introduction:É preciso empenho e dedicação para gerir uma cozinha bem sucedida. O sacrifício, o calor, a preocupação, as horas… e só os chefs percebem isso. Nos somos chefs que apoiam chefs.

“Unilever Food Solutions Portugal” Facebook ads last run:2020-02-14 07:57:04

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Unilever Food Solutions Portugal” ads data to help “Unilever Food Solutions Portugal” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Unilever Food Solutions Portugal”. In this report, we analyze in detail the best ad cases of “Unilever Food Solutions Portugal”.

Unilever Food Solutions Portugal Top3 Ads Case Study:

Advertisers Unilever Food Solutions Portugal Unilever Food Solutions Portugal Unilever Food Solutions Portugal
Ad title Boas Festas da Equipa UFS Dezembro é o mês do Pinhão! Ofertas Online Dezembro
Ad text A Equipa Unilever Food Solutions deseja-lhe um Feliz Natal e um excelente 2020, cheio de alegrias... Ao utilizar Pinhões nas suas receitas nesta época festiva, experimente saltear ligeiramente deixa... Ainda não é Natal e já estamos a dar presentes! Temos ofertas para todos os níves de encomendas. ...
Ad format Image Image Image
Categories other other other
Duration 1 days 1 days 1 days
Like 75 1 12

Unilever Food Solutions Portugal Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Unilever Food Solutions Portugal” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Unilever Food Solutions Portugal” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Unilever Food Solutions Portugal” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Boas Festas da Equipa UFS Dezembro é o mês do Pinhão! Ofertas Online Dezembro
Ad text  A Equipa Unilever Food Solutions deseja-lhe um Feliz Natal e um excelente 2020, cheio de alegrias...  Ao utilizar Pinhões nas suas receitas nesta época festiva, experimente saltear ligeiramente deixa...  Ainda não é Natal e já estamos a dar presentes! Temos ofertas para todos os níves de encomendas. ...
Ad type  other  other  other
Ad word count 230  178  147

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Unilever Food Solutions Portugal”, the text type used is other to obtain the best ad performance. “Unilever Food Solutions Portugal” can use this copy style more. On the other hand, “Unilever Food Solutions Portugal” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Unilever Food Solutions Portugal” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Unilever Food Solutions Portugal” are:LEARN_MORE,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Unilever Food Solutions Portugal” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Unilever Food Solutions Portugal” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Unilever Food Solutions Portugal” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Unilever Food Solutions Portugal”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Unilever Food Solutions Portugal” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Unilever Food Solutions Portugal” ad case study report

If you want to check the best ad case study of other advertisers related to “Unilever Food Solutions Portugal”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Unilever Food Solutions Portugal”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.