Award-winning Case Study For UNICEF Česká republika By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “UNICEF Česká republika”, or large enterprises, they have established a Facebook page for advertising and promotion. “UNICEF Česká republika” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “UNICEF Česká republika” through the method of adspy!

UNICEF Česká republika Facebook ad Introduction by ad spy method

“UNICEF Česká republika” introduction:UNICEF (Dětský fond OSN) je největší světová organizace, která se celosvětově zabývá ochranou dětí a podporou jejich všestranného rozvoje.

“UNICEF Česká republika” Facebook ads last run:2020-02-17 08:52:31

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “UNICEF Česká republika” ads data to help “UNICEF Česká republika” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “UNICEF Česká republika”. In this report, we analyze in detail the best ad cases of “UNICEF Česká republika”.

UNICEF Česká republika Top3 Ads Case Study:

Advertisers UNICEF Česká republika UNICEF Česká republika UNICEF Česká republika
Ad title Dárek ke Dni matek UNICEF Česká republika Pomozte nám ochránit děti ve válce
Ad text Vyberte ten správný dárek ke Dni matek na Výsledky práce UNICEF v roce 2018. Věděli jste, že: 2,6 milionu dětí jsme vyléčili z těžké akut... UNICEF se letos připravuje na zajištění humanitární pomoci pro 4️1 milionů dětí v celkem 59 zemíc...
Ad format Image Image Video
Categories Nonprofit Organization Nonprofit Organization Nonprofit Organization
Duration 1 days 3 days 6 days
Like 37 92 55

UNICEF Česká republika Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “UNICEF Česká republika” top 3 ads are: Image,Image, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“UNICEF Česká republika” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “UNICEF Česká republika” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Dárek ke Dni matek UNICEF Česká republika Pomozte nám ochránit děti ve válce
Ad text  Vyberte ten správný dárek ke Dni matek na  Výsledky práce UNICEF v roce 2018. Věděli jste, že: 2,6 milionu dětí jsme vyléčili z těžké akut...  UNICEF se letos připravuje na zajištění humanitární pomoci pro 4️1 milionů dětí v celkem 59 zemíc...
Ad type  other  other  other
Ad word count 62  388  347

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “UNICEF Česká republika”, the text type used is other to obtain the best ad performance. “UNICEF Česká republika” can use this copy style more. On the other hand, “UNICEF Česká republika” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “UNICEF Česká republika” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “UNICEF Česká republika” are:LEARN_MORE,N/A,NO_BUTTON.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “UNICEF Česká republika” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “UNICEF Česká republika” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “UNICEF Česká republika” top 3 ads schedules are: 1 days,3 days, and 6 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “UNICEF Česká republika”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“UNICEF Česká republika” should put ads in the best time period, so that ads get the most value in a limited time.

Related “UNICEF Česká republika” ad case study report

If you want to check the best ad case study of other advertisers related to “UNICEF Česká republika”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “UNICEF Česká republika”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.