Award-winning Case Study For Underground Cellar By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Underground Cellar”, or large enterprises, they have established a Facebook page for advertising and promotion. “Underground Cellar” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Underground Cellar” through the method of adspy!

Underground Cellar Facebook ad Introduction by ad spy method

“Underground Cellar” introduction:'Like' us to uncover the secrets behind your favorite wines, score free upgrades & interact with prestigious winemakers!

“Underground Cellar” Facebook ads last run:2020-02-17 06:56:32

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Underground Cellar” ads data to help “Underground Cellar” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Underground Cellar”. In this report, we analyze in detail the best ad cases of “Underground Cellar”.

Underground Cellar Top3 Ads Case Study:

Advertisers Underground Cellar Underground Cellar Underground Cellar
Ad title Caymus Cab Up For Grabs Alpha Omega Cab Up For Grabs Score a Colgin Cab
Ad text Attention red wine lovers — you could get hooked up with a 1992 Caymus Vineyards Special Collecti... For just $27 you could score an 2013 Alpha Omega Cabernet Sauvignon, worth $210. Just $55 could get you a $400 1992 Colgin Herb Lamb Vineyard Howell Mountain Cabernet Sauvignon!
Ad format Image Image Image
Categories other other other
Duration 1 days 1 days 1 days
Like 217 121 98

Underground Cellar Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Underground Cellar” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Underground Cellar” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Underground Cellar” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Caymus Cab Up For Grabs Alpha Omega Cab Up For Grabs Score a Colgin Cab
Ad text  Attention red wine lovers — you could get hooked up with a 1992 Caymus Vineyards Special Collecti...  For just $27 you could score an 2013 Alpha Omega Cabernet Sauvignon, worth $210.  Just $55 could get you a $400 1992 Colgin Herb Lamb Vineyard Howell Mountain Cabernet Sauvignon!
Ad type  other  other  other
Ad word count 166  80  96

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Underground Cellar”, the text type used is other to obtain the best ad performance. “Underground Cellar” can use this copy style more. On the other hand, “Underground Cellar” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Underground Cellar” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Underground Cellar” are:SIGN_UP,SIGN_UP,SIGN_UP.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “SIGN_UP” help “Underground Cellar” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Underground Cellar” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Underground Cellar” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Underground Cellar”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Underground Cellar” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Underground Cellar” ad case study report

If you want to check the best ad case study of other advertisers related to “Underground Cellar”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Underground Cellar”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.