Award-winning Case Study For umusic NZ By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “umusic NZ”, or large enterprises, they have established a Facebook page for advertising and promotion. “umusic NZ” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “umusic NZ” through the method of adspy!

umusic NZ Facebook ad Introduction by ad spy method

“umusic NZ” introduction:Inside NZ's Biggest Record Company Universal Music NZ

“umusic NZ” Facebook ads last run:2020-02-17 06:44:33

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “umusic NZ” ads data to help “umusic NZ” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “umusic NZ”. In this report, we analyze in detail the best ad cases of “umusic NZ”.

umusic NZ Top3 Ads Case Study:

Advertisers umusic NZ umusic NZ umusic NZ
Ad title umusic NZ NIALL VS LEWIS Music To Be Murdered By
Ad text Theatrical, provocative, and utterly captivating, Lady Gaga is one of the most electrifying artis... We're giving you and a mate the chance to see Niall Horan AND Lewis Capaldi perform LIVE - in Los... Eminem. New Album. CD Out Now.
Ad format Carousel Video Video
Categories other other other
Duration 1 days 1 days 1 days
Like 4 143 408

umusic NZ Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “umusic NZ” top 3 ads are: Carousel,Video, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“umusic NZ” likes to use Carousel ads as material. In fact, Facebook’s creatives determine the user’s first sense. “umusic NZ” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title umusic NZ NIALL VS LEWIS Music To Be Murdered By
Ad text  Theatrical, provocative, and utterly captivating, Lady Gaga is one of the most electrifying artis...  We're giving you and a mate the chance to see Niall Horan AND Lewis Capaldi perform LIVE - in Los...  Eminem. New Album. CD Out Now.
Ad type  other  other  other
Ad word count 149  412  30

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “umusic NZ”, the text type used is other to obtain the best ad performance. “umusic NZ” can use this copy style more. On the other hand, “umusic NZ” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “umusic NZ” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “umusic NZ” are:LISTEN_NOW,LEARN_MORE,LISTEN_NOW.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LISTEN_NOW” help “umusic NZ” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “umusic NZ” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “umusic NZ” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “umusic NZ”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“umusic NZ” should put ads in the best time period, so that ads get the most value in a limited time.

Related “umusic NZ” ad case study report

If you want to check the best ad case study of other advertisers related to “umusic NZ”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “umusic NZ”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.