Award-winning Case Study For UIG English By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “UIG English”, or large enterprises, they have established a Facebook page for advertising and promotion. “UIG English” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “UIG English” through the method of adspy!

UIG English Facebook ad Introduction by ad spy method

“UIG English” introduction:Part of Kompas Gramedia group & in partnership with UTS:INSEARCH, UIG ENGLISH are the experts in helping students get the advanced English skills needed for entry into a range of universities abroad & a successful career in an English speaking workplace.

“UIG English” Facebook ads last run:2020-02-17 09:28:34

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “UIG English” ads data to help “UIG English” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “UIG English”. In this report, we analyze in detail the best ad cases of “UIG English”.

UIG English Top3 Ads Case Study:

Advertisers UIG English UIG English UIG English
Ad title UIG English Centre UIG English Centre UIG English Centre
Ad text IKUTI KELAS IELTS Preparation di UIG English @UB Malang Dapatkan: * GRATIS Registrasi / Biaya P... Tingkatkan Skor & kemampuan Bahasa Inggris Anda di kelas Persiapan IELTS di UIG English Kelas Pe... IKUTI KELAS IELTS Preparation di UIG English @UB Malang Dapatkan: * GRATIS Registrasi / Biaya P...
Ad format Image Image Image
Categories College & University College & University College & University
Duration 3 days 3 days 3 days
Like 3 0 0

UIG English Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “UIG English” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“UIG English” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “UIG English” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title UIG English Centre UIG English Centre UIG English Centre
Ad text  IKUTI KELAS IELTS Preparation di UIG English @UB Malang Dapatkan: * GRATIS Registrasi / Biaya P...  Tingkatkan Skor & kemampuan Bahasa Inggris Anda di kelas Persiapan IELTS di UIG English Kelas Pe...  IKUTI KELAS IELTS Preparation di UIG English @UB Malang Dapatkan: * GRATIS Registrasi / Biaya P...
Ad type  other  other  other
Ad word count 349  390  349

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “UIG English”, the text type used is other to obtain the best ad performance. “UIG English” can use this copy style more. On the other hand, “UIG English” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “UIG English” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “UIG English” are:CONTACT_US,CONTACT_US,CONTACT_US.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “CONTACT_US” help “UIG English” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “UIG English” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “UIG English” top 3 ads schedules are: 3 days,3 days, and 3 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “UIG English”‘s top 1 ad duration is 3 days. Every advertisement has a life cycle.
“UIG English” should put ads in the best time period, so that ads get the most value in a limited time.

Related “UIG English” ad case study report

If you want to check the best ad case study of other advertisers related to “UIG English”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “UIG English”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.