Award-winning Case Study For Uber Korea By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Uber Korea”, or large enterprises, they have established a Facebook page for advertising and promotion. “Uber Korea” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Uber Korea” through the method of adspy!

Uber Korea Facebook ad Introduction by ad spy method

“Uber Korea” introduction:실시간으로 이용자와 운전자를 연결해주는 앱. 한국에서 우버블랙 또는 우버택시 요청하고 승차거부 없는 1:1 매칭 서비스를 경험해보세요. 파트너십 문의:

“Uber Korea” Facebook ads last run:2020-02-20 07:09:03

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Uber Korea” ads data to help “Uber Korea” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Uber Korea”. In this report, we analyze in detail the best ad cases of “Uber Korea”.

Uber Korea Top3 Ads Case Study:

Advertisers Uber Korea Uber Korea Uber Korea
Ad title Photos from Uber Korea's post Timeline Photos 프리미엄 택시 서비스 우버블랙
Ad text 우버택시가 서울 지역으로 운영이 확대됩니다. 4월 2일부터 30일까지 한 달간 할인된 가격으로 여정을 즐겨보세요. 한정수량으로 조기 종료될 수 있습니다. [프로모션 기간]... 목적지가 어디라도 자동배차, 우버택시 서울에서 Uber 앱으로 중형 택시를 요청해보세요. 4월 30일까지 할인된 요금으로 여정을 즐기실 수 있습니다. 한정수량으로 조기 종료... 유난히도 택시 안 잡히는 날이 있다면? 지금 우버 앱을 다운받고 우버블랙을 요청해보세요. 고급 세단으로 목적지까지 편하고 안전하게 모십니다.
Ad format Carousel Image Video
Categories Product/Service Product/Service Product/Service
Duration 6 days 1 days 8 days
Like 85 44 11

Uber Korea Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Uber Korea” top 3 ads are: Carousel,Image, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Uber Korea” likes to use Carousel ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Uber Korea” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Photos from Uber Korea's post Timeline Photos 프리미엄 택시 서비스 우버블랙
Ad text  우버택시가 서울 지역으로 운영이 확대됩니다. 4월 2일부터 30일까지 한 달간 할인된 가격으로 여정을 즐겨보세요. 한정수량으로 조기 종료될 수 있습니다. [프로모션 기간]...  목적지가 어디라도 자동배차, 우버택시 서울에서 Uber 앱으로 중형 택시를 요청해보세요. 4월 30일까지 할인된 요금으로 여정을 즐기실 수 있습니다. 한정수량으로 조기 종료...  유난히도 택시 안 잡히는 날이 있다면? 지금 우버 앱을 다운받고 우버블랙을 요청해보세요. 고급 세단으로 목적지까지 편하고 안전하게 모십니다.
Ad type  other  other  other
Ad word count 689  752  78

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Uber Korea”, the text type used is other to obtain the best ad performance. “Uber Korea” can use this copy style more. On the other hand, “Uber Korea” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Uber Korea” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Uber Korea” are:N/A,N/A,INSTALL_MOBILE_APP.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “N/A” help “Uber Korea” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Uber Korea” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Uber Korea” top 3 ads schedules are: 6 days,1 days, and 8 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Uber Korea”‘s top 1 ad duration is 6 days. Every advertisement has a life cycle.
“Uber Korea” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Uber Korea” ad case study report

If you want to check the best ad case study of other advertisers related to “Uber Korea”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Uber Korea”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.