Award-winning Case Study For Two Wheel Gear By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Two Wheel Gear”, or large enterprises, they have established a Facebook page for advertising and promotion. “Two Wheel Gear” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Two Wheel Gear” through the method of adspy!

Two Wheel Gear Facebook ad Introduction by ad spy method

“Two Wheel Gear” introduction:Life is too short to sit in traffic. We design and manufacture specialized bags and panniers for biking to work.

“Two Wheel Gear” Facebook ads last run:2020-02-20 21:04:16

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Two Wheel Gear” ads data to help “Two Wheel Gear” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Two Wheel Gear”. In this report, we analyze in detail the best ad cases of “Two Wheel Gear”.

Two Wheel Gear Top3 Ads Case Study:

Advertisers Two Wheel Gear Two Wheel Gear Two Wheel Gear
Ad title The 2020 Pannier Backpack LITE (22 L) and PLUS (30 L) Two Wheel Gear Two Wheel Gear
Ad text The NEW convertible backpack pannier! Available for pre-launch pricing on Kickstarter until Janua... Pannier for your commute. Backpack for everything else. This bag is the best of both worlds. Bags... Born for bike commuters. Hybrid pannier bags for all weather rides to work. From cycling busy cit...
Ad format Video Image Image
Categories other Product/Service Product/Service
Duration 3 days 363 days 342 days
Like 41 97 87

Two Wheel Gear Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Two Wheel Gear” top 3 ads are: Video,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Two Wheel Gear” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Two Wheel Gear” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title The 2020 Pannier Backpack LITE (22 L) and PLUS (30 L) Two Wheel Gear Two Wheel Gear
Ad text  The NEW convertible backpack pannier! Available for pre-launch pricing on Kickstarter until Janua...  Pannier for your commute. Backpack for everything else. This bag is the best of both worlds. Bags...  Born for bike commuters. Hybrid pannier bags for all weather rides to work. From cycling busy cit...
Ad type  other  other  other
Ad word count 401  136  211

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Two Wheel Gear”, the text type used is other to obtain the best ad performance. “Two Wheel Gear” can use this copy style more. On the other hand, “Two Wheel Gear” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Two Wheel Gear” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Two Wheel Gear” are:SHOP_NOW,SHOP_NOW,SHOP_NOW.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “SHOP_NOW” help “Two Wheel Gear” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Two Wheel Gear” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Two Wheel Gear” top 3 ads schedules are: 3 days,363 days, and 342 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Two Wheel Gear”‘s top 1 ad duration is 3 days. Every advertisement has a life cycle.
“Two Wheel Gear” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Two Wheel Gear” ad case study report

If you want to check the best ad case study of other advertisers related to “Two Wheel Gear”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Two Wheel Gear”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.