Award-winning Case Study For TURN ON Play By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “TURN ON Play”, or large enterprises, they have established a Facebook page for advertising and promotion. “TURN ON Play” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “TURN ON Play” through the method of adspy!

TURN ON Play Facebook ad Introduction by ad spy method

“TURN ON Play” introduction:TURN ON Play ist deine Community rund um das Thema Games! Bei uns findest du News, Tipps & Trends aus der spannenden Gaming-Welt!

“TURN ON Play” Facebook ads last run:2020-01-24 20:00:00

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “TURN ON Play” ads data to help “TURN ON Play” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “TURN ON Play”. In this report, we analyze in detail the best ad cases of “TURN ON Play”.

TURN ON Play Top3 Ads Case Study:

Advertisers TURN ON Play TURN ON Play TURN ON Play
Ad title Sony macht ernst: Die PlayStation 5 richtet sich an "Hardcore-Gamer" Bombe geplatzt? Sony verrät endlich Details zur PlayStation 5! Sonys Vorschläge für gute PSN-Namen sind herrlich dämlich
Ad text Sony hat recht klare Vorstellungen von der PS5-Zielgruppe ...  Die PS5 wird abwärtskompatibel und superschnell! 🤩 In den PSN-Einstellungen kann man jetzt unerwartet viel Spaß haben! 🤣
CTA type N/A N/A N/A
Ad format Image Image Image
Categories other Entertainment Website Entertainment Website
Duration 1 days 19 days 19 days
Like 458 643 44

TURN ON Play Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “TURN ON Play” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“TURN ON Play” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “TURN ON Play” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Sony macht ernst: Die PlayStation 5 richtet sich an "Hardcore-Gamer" Bombe geplatzt? Sony verrät endlich Details zur PlayStation 5! Sonys Vorschläge für gute PSN-Namen sind herrlich dämlich
Ad text  Sony hat recht klare Vorstellungen von der PS5-Zielgruppe ...  Die PS5 wird abwärtskompatibel und superschnell! 🤩  In den PSN-Einstellungen kann man jetzt unerwartet viel Spaß haben! 🤣
Ad type  other  other  other
Ad word count 62  50  69

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “TURN ON Play”, the text type used is other to obtain the best ad performance. “TURN ON Play” can use this copy style more. On the other hand, “TURN ON Play” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “TURN ON Play” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “TURN ON Play” are:N/A,N/A,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “N/A” help “TURN ON Play” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “TURN ON Play” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “TURN ON Play” top 3 ads schedules are: 1 days,19 days, and 19 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “TURN ON Play”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“TURN ON Play” should put ads in the best time period, so that ads get the most value in a limited time.

Related “TURN ON Play” ad case study report

If you want to check the best ad case study of other advertisers related to “TURN ON Play”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “TURN ON Play”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.