Award-winning Case Study For Turkish Airlines By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Turkish Airlines”, or large enterprises, they have established a Facebook page for advertising and promotion. “Turkish Airlines” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Turkish Airlines” through the method of adspy!

Turkish Airlines Facebook ad Introduction by ad spy method

“Turkish Airlines” introduction:Ladies & Gentlemen, Welcome to the official Facebook page of Turkish Airlines, the airline that flies to more countries than any other in the world. Important information regarding our flights, services and campaigns can be found on our page.

“Turkish Airlines” Facebook ads last run:2020-01-24 18:31:42

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Turkish Airlines” ads data to help “Turkish Airlines” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Turkish Airlines”. In this report, we analyze in detail the best ad cases of “Turkish Airlines”.

Turkish Airlines Top3 Ads Case Study:

Advertisers Turkish Airlines Turkish Airlines Turkish Airlines
Ad title Відкривайте більше разом із FlyFest Offre spéciale! Offre spéciale!
Ad text Подорожуйте з авіакомпанією, що літає до більшої кількості країн ніж будь-яка інша, зі спеціальни... Voyagez avec Turkish Airlines; la compagnie qui vole vers plus de pays que toute autre compagnie. Voyagez avec Turkish Airlines; Avec la compagnie aérienne qui dessert plus de pays que tout autre.
Ad format Image Image Image
Categories other other other
Duration 1 days 19 days 14 days
Like 286 423 1763

Turkish Airlines Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Turkish Airlines” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Turkish Airlines” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Turkish Airlines” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Відкривайте більше разом із FlyFest Offre spéciale! Offre spéciale!
Ad text  Подорожуйте з авіакомпанією, що літає до більшої кількості країн ніж будь-яка інша, зі спеціальни...  Voyagez avec Turkish Airlines; la compagnie qui vole vers plus de pays que toute autre compagnie.  Voyagez avec Turkish Airlines; Avec la compagnie aérienne qui dessert plus de pays que tout autre.
Ad type  other  other  other
Ad word count 121  97  98

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Turkish Airlines”, the text type used is other to obtain the best ad performance. “Turkish Airlines” can use this copy style more. On the other hand, “Turkish Airlines” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Turkish Airlines” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Turkish Airlines” are:BOOK_TRAVEL,BOOK_TRAVEL,BOOK_TRAVEL.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “BOOK_TRAVEL” help “Turkish Airlines” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Turkish Airlines” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Turkish Airlines” top 3 ads schedules are: 1 days,19 days, and 14 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Turkish Airlines”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Turkish Airlines” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Turkish Airlines” ad case study report

If you want to check the best ad case study of other advertisers related to “Turkish Airlines”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Turkish Airlines”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.