Award-winning Case Study For TRUX Now By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “TRUX Now”, or large enterprises, they have established a Facebook page for advertising and promotion. “TRUX Now” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “TRUX Now” through the method of adspy!

TRUX Now Facebook ad Introduction by ad spy method

“TRUX Now” introduction:Contractors request trucks on truxnow.com, and Truckers accept within minutes!

“TRUX Now” Facebook ads last run:2020-02-20 21:02:17

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “TRUX Now” ads data to help “TRUX Now” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “TRUX Now”. In this report, we analyze in detail the best ad cases of “TRUX Now”.

TRUX Now Top3 Ads Case Study:

 1st2nd3rd
Advertisers TRUX Now TRUX Now TRUX Now
Ad title Drivers! Choose Your Jobs! Never Run Short Of Trucks Again! Schedule Your Demo Today!
Ad text Attention Dump Truck Drivers! TRUX brings dump truck driving jobs direct to your mobile device. N... Attention Contractors & Material Producers. We know your business runs on dump trucks. But chasin... Attention Contractors & Material Producers! With the free TRUX NOW app, you get immediate access ...
CTA type LEARN_MORE LEARN_MORE LEARN_MORE
Ad format Image Image Carousel
Categories Cargo & Freight Company Cargo & Freight Company Cargo & Freight Company
Duration 1 days 1 days 1 days
Like 0 1 3

TRUX Now Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “TRUX Now” top 3 ads are: Image,Image, and Carousel.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“TRUX Now” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “TRUX Now” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Drivers! Choose Your Jobs! Never Run Short Of Trucks Again! Schedule Your Demo Today!
Ad text  Attention Dump Truck Drivers! TRUX brings dump truck driving jobs direct to your mobile device. N...  Attention Contractors & Material Producers. We know your business runs on dump trucks. But chasin...  Attention Contractors & Material Producers! With the free TRUX NOW app, you get immediate access ...
Ad type  other  other  other
Ad word count 150  232  197

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “TRUX Now”, the text type used is other to obtain the best ad performance. “TRUX Now” can use this copy style more. On the other hand, “TRUX Now” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “TRUX Now” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “TRUX Now” are:LEARN_MORE,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “TRUX Now” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “TRUX Now” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “TRUX Now” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “TRUX Now”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“TRUX Now” should put ads in the best time period, so that ads get the most value in a limited time.

Related “TRUX Now” ad case study report

If you want to check the best ad case study of other advertisers related to “TRUX Now”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “TRUX Now”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.