Award-winning Case Study For Truvia Canada By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Truvia Canada”, or large enterprises, they have established a Facebook page for advertising and promotion. “Truvia Canada” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Truvia Canada” through the method of adspy!

Truvia Canada Facebook ad Introduction by ad spy method

“Truvia Canada” introduction:Truvia® sweetener is great-tasting sweetness born from the leaves of the stevia plant. Visit for more information.

“Truvia Canada” Facebook ads last run:2020-02-24 23:00:10

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Truvia Canada” ads data to help “Truvia Canada” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Truvia Canada”. In this report, we analyze in detail the best ad cases of “Truvia Canada”.

Truvia Canada Top3 Ads Case Study:

Advertisers Truvia Canada Truvia Canada Truvia Canada
Ad title Édulcorant sans calories Truvia Édulcorant sans calories Truvia Free Truvia sample
Ad text Assis ou debout? Peu importe, votre café sera parfait avec l’édulcorant sans calories. Ajoutez de l’édulcorant sans calories Truvia à votre boisson préférée du printemps pour rehausser... Springtime calls for your fav beverage. ☕🥛 And, your fav beverage calls for your fav sweetener. C...
Ad format Video Video Video
Categories other Food & Beverage Company Food & Beverage Company
Duration 1 days 20 days 20 days
Like 7 2 54

Truvia Canada Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Truvia Canada” top 3 ads are: Video,Video, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Truvia Canada” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Truvia Canada” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Édulcorant sans calories Truvia Édulcorant sans calories Truvia Free Truvia sample
Ad text  Assis ou debout? Peu importe, votre café sera parfait avec l’édulcorant sans calories.  Ajoutez de l’édulcorant sans calories Truvia à votre boisson préférée du printemps pour rehausser...  Springtime calls for your fav beverage. ☕🥛 And, your fav beverage calls for your fav sweetener. C...
Ad type  other  other  other
Ad word count 86  134  162

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Truvia Canada”, the text type used is other to obtain the best ad performance. “Truvia Canada” can use this copy style more. On the other hand, “Truvia Canada” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Truvia Canada” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Truvia Canada” are:LEARN_MORE,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Truvia Canada” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Truvia Canada” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Truvia Canada” top 3 ads schedules are: 1 days,20 days, and 20 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Truvia Canada”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Truvia Canada” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Truvia Canada” ad case study report

If you want to check the best ad case study of other advertisers related to “Truvia Canada”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Truvia Canada”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.