Award-winning Case Study For True South By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “True South”, or large enterprises, they have established a Facebook page for advertising and promotion. “True South” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “True South” through the method of adspy!

True South Facebook ad Introduction by ad spy method

“True South” introduction:True South is a locals favourite, offering an Argentinean menu, cocktails and craft beers. Three function spaces are also available for private bookings.

“True South” Facebook ads last run:2020-02-17 06:44:36

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “True South” ads data to help “True South” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “True South”. In this report, we analyze in detail the best ad cases of “True South”.

True South Top3 Ads Case Study:

Advertisers True South True South True South
Ad title True South True South True South
Ad text Spend quality time with Mum at our Mother's Day High Tea ❤️ With picturesque views overlooking P... Ahh love is in the air at True South! Got a special someone who you want to treat this Valentine... Jane Caro perfectly captures contemporary women’s lives, including the economic predicament of ol...
CTA type N/A N/A N/A
Ad format Image Image Image
Categories Argentinian Restaurant Argentinian Restaurant Argentinian Restaurant
Duration 1 days 6 days 20 days
Like 72 2 26

True South Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “True South” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“True South” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “True South” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title True South True South True South
Ad text  Spend quality time with Mum at our Mother's Day High Tea ❤️ With picturesque views overlooking P...  Ahh love is in the air at True South! Got a special someone who you want to treat this Valentine...  Jane Caro perfectly captures contemporary women’s lives, including the economic predicament of ol...
Ad type  other  other  other
Ad word count 348  369  454

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “True South”, the text type used is other to obtain the best ad performance. “True South” can use this copy style more. On the other hand, “True South” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “True South” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “True South” are:N/A,N/A,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “N/A” help “True South” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “True South” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “True South” top 3 ads schedules are: 1 days,6 days, and 20 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “True South”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“True South” should put ads in the best time period, so that ads get the most value in a limited time.

Related “True South” ad case study report

If you want to check the best ad case study of other advertisers related to “True South”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “True South”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.