Award-winning Case Study For Triumph Motorcycles By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Triumph Motorcycles”, or large enterprises, they have established a Facebook page for advertising and promotion. “Triumph Motorcycles” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Triumph Motorcycles” through the method of adspy!

Triumph Motorcycles Facebook ad Introduction by ad spy method

“Triumph Motorcycles” introduction:Welcome to the official Facebook page for Triumph UK.

“Triumph Motorcycles” Facebook ads last run:2020-02-16 22:44:51

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Triumph Motorcycles” ads data to help “Triumph Motorcycles” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Triumph Motorcycles”. In this report, we analyze in detail the best ad cases of “Triumph Motorcycles”.

Triumph Motorcycles Top3 Ads Case Study:

Advertisers Triumph Motorcycles Triumph Motorcycles Triumph Motorcycles
Ad title New Tiger 900 Rally & GT Motorcycles Not Mochas! Motorcycles not Mochas
Ad text New Tiger 900 - A quantum leap in capability for touring, commuting, maximum off road adventure, ... For around the price of a cup of coffee each day you could be riding a Tiger 800 with a free set ... For little more than than the price of a cup of coffee each day you could be riding a Triumph T100
Ad format Carousel Video Video
Categories other Motorcycle Dealership Motorcycle Dealership
Duration 1 days 1 days 1 days
Like 904 50 14

Triumph Motorcycles Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Triumph Motorcycles” top 3 ads are: Carousel,Video, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Triumph Motorcycles” likes to use Carousel ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Triumph Motorcycles” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title New Tiger 900 Rally & GT Motorcycles Not Mochas! Motorcycles not Mochas
Ad text  New Tiger 900 - A quantum leap in capability for touring, commuting, maximum off road adventure, ...  For around the price of a cup of coffee each day you could be riding a Tiger 800 with a free set ...  For little more than than the price of a cup of coffee each day you could be riding a Triumph T100
Ad type  other  other  other
Ad word count 123  120  98

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Triumph Motorcycles”, the text type used is other to obtain the best ad performance. “Triumph Motorcycles” can use this copy style more. On the other hand, “Triumph Motorcycles” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Triumph Motorcycles” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Triumph Motorcycles” are:LEARN_MORE,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Triumph Motorcycles” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Triumph Motorcycles” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Triumph Motorcycles” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Triumph Motorcycles”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Triumph Motorcycles” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Triumph Motorcycles” ad case study report

If you want to check the best ad case study of other advertisers related to “Triumph Motorcycles”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Triumph Motorcycles”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.