Award-winning Case Study For Trend Micro ANZ By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Trend Micro ANZ”, or large enterprises, they have established a Facebook page for advertising and promotion. “Trend Micro ANZ” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Trend Micro ANZ” through the method of adspy!

Trend Micro ANZ Facebook ad Introduction by ad spy method

“Trend Micro ANZ” introduction:The home of Trend Micro ANZ on Facebook. Sharing news, tips and fun things about internet security, antivirus software and mobile protection.

“Trend Micro ANZ” Facebook ads last run:2020-02-17 05:20:29

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Trend Micro ANZ” ads data to help “Trend Micro ANZ” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Trend Micro ANZ”. In this report, we analyze in detail the best ad cases of “Trend Micro ANZ”.

Trend Micro ANZ Top3 Ads Case Study:

Advertisers Trend Micro ANZ Trend Micro ANZ Trend Micro ANZ
Ad title Timeline Photos Home Network Security Home Network Security
Ad text Brandjacking alert! Australia Post has warned customers about an email scam that has been establi... Easy to set up and powerful Parental Control features to help keep your kids safe online Easy to set up and powerful Parental Control features to help keep your kids safe online
Ad format Image Image Image
Categories Internet Company Internet Company Internet Company
Duration 1 days 3 days 4 days
Like 55 0 0

Trend Micro ANZ Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Trend Micro ANZ” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Trend Micro ANZ” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Trend Micro ANZ” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Timeline Photos Home Network Security Home Network Security
Ad text  Brandjacking alert! Australia Post has warned customers about an email scam that has been establi...  Easy to set up and powerful Parental Control features to help keep your kids safe online  Easy to set up and powerful Parental Control features to help keep your kids safe online
Ad type  other  other  other
Ad word count 285  88  88

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Trend Micro ANZ”, the text type used is other to obtain the best ad performance. “Trend Micro ANZ” can use this copy style more. On the other hand, “Trend Micro ANZ” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Trend Micro ANZ” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Trend Micro ANZ” are:N/A,SHOP_NOW,SHOP_NOW.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “N/A” help “Trend Micro ANZ” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Trend Micro ANZ” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Trend Micro ANZ” top 3 ads schedules are: 1 days,3 days, and 4 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Trend Micro ANZ”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Trend Micro ANZ” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Trend Micro ANZ” ad case study report

If you want to check the best ad case study of other advertisers related to “Trend Micro ANZ”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Trend Micro ANZ”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.